Abstract
Gender representations reproduce and legitimate gender systems. To examine this aspect of the gendered social order, we analyze the representation of males and females in the titles and central characters of 5,618 children’s books published throughout the twentieth century in the United States. Compared to females, males are represented nearly twice as often in titles and 1.6 times as often as central characters. By no measure in any book series (i.e., Caldecott award winners, Little Golden Books, and books listed in the Children’s Catalog) are females represented more frequently than males. We argue that these disparities are evidence of symbolic annihilation and have implications for children’s understandings of gender. Nevertheless, important differences in the extent of the disparity are evident by type of character (i.e., child or adult, human or animal), book series, and time period. Specifically, representations of child central characters are the most equitable and animals the most inequitable; Little Golden Books contain the most unequal representations; and the 1930s-1960s—the period between waves of feminist activism—exhibits greater disparities than earlier and later periods. Examining multiple types of books across a long time period shows that change toward gender equality is uneven, nonlinear, and tied to patterns of feminist activism and backlash throughout the century.
| Adams, Carol. 2004. The sexual politics of meat. New York : Continuum. Google Scholar | |
| ALA.org. 2011. "The Randolph Caldecott medal." Accessed September 14 2009, http://www.ala.org/ala/mgrps/divs/alsc/awardsgrants/bookmedia/caldecottmedal/aboutcaldecott/aboutcaldecott.cfm. Google Scholar | |
| Applebee, Arthur. 1978. The child’s concept of a story. Chicago: University of Chicago Press. Google Scholar | |
| Arthur, April G., and Hedy White. 1996. Children’s assignment of gender to animal characters in pictures. The Journal of Genetic Psychology 157:297-301. Google Scholar | |
| Barclay, Lisa K. 1974. The emergence of vocational expectations in preschool children. Journal of Vocational Behavior 4:1-14. Google Scholar | |
| Bem, Sandra Lipsitz. 1983. Gender schema theory and its implications for child development: Raising gender-aschematic children in a gender-schematic society. Signs 8:598-616. Google Scholar | |
| Bettelheim, Bruno. 1977. Uses of enchantment. New York: Vintage. Google Scholar | |
| Bleakley, Mary Ellen, Virginia Westerberg, and Kenneth D. Hopkins . 1988. The effect of character sex on story interest and comprehension in children. American Education Research Journal 25:145-55. Google Scholar | |
| Burstein, Paul. 1979. Public opinion, demonstrations, and the passage of anti-discrimination legislation. Public Opinion Quarterly 43:157-72. Google Scholar | |
| Cancian, Francesca M., and Bonnie L. Ross. 1981. Mass media and the women’s movement: 1900-1977. The Journal of Applied Behavioral Science 17:9-26. Google Scholar | |
| Clark, Roger, Jessica Guilmain, Paul Khalil Saucier, and Jocelyn Tavarez . 2003. Two steps forward, one step back: The presence of female characters and gender stereotyping in award-winning picture books between the 1930s and the 1960s. Sex Roles 49:439-49. Google Scholar | |
| Clark, Roger, Pamela J. Keller, April Knights, Jennifer Nabar, Theil B. Ramsbey, and Thomas Ramsbey. 2007. Let me draw you a picture: Alternate and changing views of gender in award-winning picture books for children. International Review of Modern Sociology 33:69-96. Google Scholar | |
| Clark, Roger, Heidi Kulkin, and Liam Clancy. 1999. The liberal bias in feminist social science research on children’s books. In Girls, boys, books, toys: Gender in children’s literature and culture, edited by B. L. Clark and M. R. Higonnet. Baltimore: Johns Hopkins University Press. Google Scholar | |
| Clark, Roger, Rachel Lennon, and Leanna Morris. 1993. Of Caldecotts and Kings: Gendered images in recent American children’s books by black and non-black illustrators . Gender & Society 7:227-45. Google Scholar | |
| Connor, Jane Marantz, and Lisa A. Serbin . 1978. Children’s responses to stories with male and female characters. Sex Roles 4:637-45. Google Scholar | |
| Cott, Nancy F. 1987. The grounding of modern feminism. New Haven, CT: Yale University Press. Google Scholar | |
| Cullingford, Cedric. 1998. Children’s literature and its effects: The formative years. London: Continuum. Google Scholar | |
| Davies, Bronwyn. 2003. Frogs and snails and feminist tales: Preschool children and gender. Rev. ed. Cresskill, NY: Hampton Press. Google Scholar | |
| DeLoache, Judy S., Deborah J. Cassidy, and C. Jan Carpenter . 1987. The three bears are all boys: Mothers’ gender labeling of neutral picture book characters. Sex Roles 17:163-78. Google Scholar | |
| Downs, Edward, and Stacy L. Smith . 2010. Keeping abreast of hypersexuality: A video game character content analysis. Sex Roles 62:721-33. Google Scholar | |
| Enders, Walter. 2004. Applied econometric time series. 2nd ed. New York: John Wiley. Google Scholar | |
| Evans, Sara. M. 1997. Born for liberty: A history of women in America. New York: Free Press. Google Scholar | |
| Faludi, Susan. 1991. Backlash: The undeclared war against American women. New York: Doubleday. Google Scholar | |
| Ferree, Myra Marx, and Elaine J. Hall. 1990. Visual images of American society: Gender and race in introductory sociology textbooks. Gender & Society 4: 500-33. Google Scholar | |
| Fitzpatrick, Maureen L., and Barbara J. McPherson . 2010. Coloring within the lines: Gender stereotypes in contemporary coloring books. Sex Roles 62: 127-37. Google Scholar | |
| Friedan, Betty. 1963. The feminine mystique. New York: W.W. Norton. Google Scholar | |
| Gooden, Angela M., and Mark A. Gooden . 2001. Gender representation in notable children’s picture books: 1995-1999. Sex Roles 45:89-101. Google Scholar | |
| Grauerholz, Elizabeth and Bernice A. Pescosolido. 1989. Gender representations in children’s literature: 1900-1984. Gender & Society 3:113-25. Google Scholar | |
| Grauerholz, Liz. 2007. Cute enough to eat: The transformation of animals into meat for human consumption in commercialized images. Humanity & Society 31:334-54. Google Scholar | |
| Gujarati, Damodar, and Dawn C. Porter . 2009. Basic econometrics. 5th ed. New York: McGraw-Hill. Google Scholar | |
| Hamilton, Mykol C., David Anderson, Michelle Broaddus, and Kate Young. 2006. Gender stereotyping and under-representation of female characters in 200 popular children’s picture books: A twenty-first century update. Sex Roles 55:757-65. Google Scholar | |
| Irvine, Leslie. 2007. Introduction: Social justice and the animal question. Humanity & Society 31:299-304. Google Scholar | |
| Kimmel, Michael. 1987. Men’s responses to feminism at the turn of the century . Gender & Society 1:261-83. Google Scholar | |
| Klein, Hugh, and Kenneth S. Shiffman . 2009. Underrepresentation and symbolic annihilation of socially disenfranchised groups ("out groups") in animated cartoons. Howard Journal of Communications 20:55-72. Google Scholar | |
| Kortenhaus, Carole M., and Jack Demarest. 1993. Gender role stereotyping in children’s literature: An update. Sex Roles 28:219-32. Google Scholar | |
| Marcus, Leonard S. 2007. Golden legacy. New York: Golden. Google Scholar | |
| McDonald, Scott M. 2001. Sex bias in the representation of male and female characters in children’s picture books. Journal of Genetic Psychology 150: 389-401. Google Scholar | |
| Newey, Whitney K., and Kenneth West. 1987. A simple positive semi-definite heteroscedasticity and autocorrelation consistent covariance matrix. Econometrica 55:703-08. Google Scholar | |
| Oskamp, Stuart, Karen Kaufman, and Lianna Atchison Wolterbeek. 1996. Gender role portrayals in preschool picture books. Journal of Social Behavior and Personality 11:27-39. Google Scholar | |
| Ostrom, Charles W. 1990. Time series analysis: Regression techniques. 2nd ed. Thousand Oaks, CA: Sage. Google Scholar | |
| Pescosolido, Bernice A., Elizabeth Grauerholz, and Melissa A. Milkie . 1997. Culture and conflict: The portrayal of Blacks in U.S. children’s picture books through the mid- and late-twentieth century. American Sociological Review 62:443-64. Google Scholar | |
| Peterson, Sharyl Bender, and Mary AlyceLach. 1990. Gender stereotypes in children’s books: Their prevalence and impact on cognitive and affective development . Gender & Education 2:185-97. Google Scholar | |
| Price, Anne. 2006. Children’s catalog. 19th ed. New York: H.W. Wilson Company . Google Scholar | |
| Rupp, Leila J., and Verta Taylor. 1987. Survival in the doldrums: The American women’s rights movement, 1945 to the 1960s. New York : Oxford University Press. Google Scholar | |
| Scharf, Lois. 1980. To work and to wed: Female employment, feminism, and the Great Depression. Westport, CT: Greenwood Press. Google Scholar | |
| Schmitt, Kelly L., Daniel R. Anderson, and Patricia A. Collins . 1999. Form and content: Looking at visual features of television. Developmental Psychology 35:1156-167. Google Scholar | |
| Segel, Elizabeth. 1986. "As the twig is bent . . . ": Gender and childhood reading . In Gender and reading: Essays on readers, texts, and contexts , edited by E. A. Flynn and P. P. Schweickart. Baltimore: The Johns Hopkins University Press. Google Scholar | |
| Smith, Stacy L., Katherine M. Pieper, Amy Granados, and Marc Choueiti. 2010. Assessing gender-related portrayals in top-grossing G-rated films. Sex Roles 62:774-86. Google Scholar | |
| Tepper, C.A., and K.W. Cassidy. 1999. Gender differences in emotional language in children’s picture books. Sex Roles 40:265-80. Google Scholar | |
| Tobias, Shelia. 1997. Faces of feminism: An activist’s reflections on the women’s movement. Boulder, CO: Westview. Google Scholar | |
| Trepanier-Street, Clary A. , and Kimberly Wright Romatowski. 1999. The influence of children’s literature on gender role perceptions: A reexamination. Early Childhood Education Journal 26:155-59. Google Scholar | |
| Tuchman, Gaye. 1978. The symbolic annihilation of women by the mass media. In Hearth and home: Images of women in the mass media, edited by G. Tuchman, A. K. Daniels, and J. Benét. New York: Oxford University Press. Google Scholar | |
| Turow, Joseph. 1978. Getting books to children: An exploration of publisher-market relations. Chicago: American Library Association. Google Scholar | |
| Weitzman, Lenore, Deborah Eifler, Elizabeth Hokada, and Catherine Ross. 1972. Sex-role socialization in picture books for preschool children. American Journal of Sociology 77:1125-150. Google Scholar | |
| Williams, J. Allen, JoEtta A. Vernon, Martha C. Williams, and Karen Malecha. 1987. Sex role socialization in picture books: An update. Social Science Quarterly 68:148-56. Google Scholar |

