Informational Challenges in Omnichannel Marketing: Remedies and Future Research

Tony Haitao Cui is Ecolab-Pierson M. Grieve Chair in International Marketing and Professor of Marketing, Carlson School of Management, University of Minnesota, USA (email: [email protected]). Anindya Ghose is Heinz Riehl Chair Professor of Business and Professor of Technology, Operations, and Statistics and Professor of Marketing, Stern School of Business, New York University, USA (email: [email protected]). Hanna Halaburda is Associate Professor of Technology, Operations, and Statistics, Stern School of Business, New York University, USA (email: [email protected]). Raghuram Iyengar is Miers-Busch, W’1885 Professor and Professor of Marketing, Wharton School of Business, University of Pennsylvania, USA (email: [email protected]). Koen Pauwels is Professor at BI Norwegian Business School and Distinguished Professor of Marketing, D’Amore-McKim School of Business, Northeastern University, USA (email: [email protected]). S. Sriram is Professor of Marketing and Michael R. and Mary Kay Hallman Faculty Fellow, Ross School of Business, University of Michigan, USA (email: [email protected]). Catherine Tucker is the Sloan Distinguished Professor of Management Science and Professor of Marketing, MIT Sloan and Research Associate at the NBER, USA (email: [email protected]). Sriraman Venkataraman is Professor of Marketing and Edward M O’Herron Scholar, Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA (email: [email protected]).