We use the social enrichment perspective (
Castilla, 2005;
Fernandez et al., 2000) to theorize how referral hire presence (RHP), which is the time during which the referrer’s and the referral hire’s employment spells overlap, impacts referrer behavior. In the field study, our data set allows us to precisely reconstruct RHP periods and the timing of RHP effects. Our approach is consistent with the social enrichment argument that is grounded in the positive effects from the presence of social ties. We contend that because employees selectively refer individuals from their social networks to jobs in their firm (
Smith, 2005), the hiring of a friend or acquaintance can enrich the work environment by making it more enjoyable (
Castilla, 2005;
Fernandez et al., 2000). We argue that this social enrichment results in enhanced referrer job performance and reduced referrer quitting, presumably via known precursors of these behaviors (e.g., job satisfaction, job engagement, job embeddedness). We further extend the social enrichment perspective by testing two boundary conditions that may moderate social enrichment due to RHP. We identify exposure (i.e., job similarity of the referrer–referral hire dyad) and loss aversion (i.e., the impact of the referral hire leaving relative to the impact of the referral hire joining the firm) as conditions under which RHP, via enhanced social enrichment, more strongly influence referrer outcomes. Employing a detailed data set consisting of 2 years of weekly, objective performance and turnover observations from 2,039 employees in a U.S. call center, we find a pattern of results that is largely consistent with our theory (see
Table 1 for a summary of predictions).
Results
Table 2 reports the means and standard deviations for the full sample and split by referrers and nonreferrers.
Tables 3 and
4 report correlations (at the person-week level) for the turnover and performance analyses (
Appendix B, Tables 2 and 3, report the aggregate-level correlations). Employees in the full sample were 34% male, had an average tenure of 31 weeks, were paid roughly $8.62 an hour, and worked 36.75 hours per week. Of the 265 referrers (13% of employees), 64 referrers (24%) worked on the same client program with a referral hire (i.e., job similarity), 113 (43%) were referred to their job, and 103 (39%) had at least one referral hire terminate. The mean number of referral hires present was 1.28, with 51 of the 265 referrers experiencing at least one additional referral hire being hired.
We predicted that RHP would be negatively related to referrer voluntary turnover (Hypothesis 1) and positively related to referrer performance (Hypothesis 2).
Table 5 and
Table 6 display the results. In support of Hypothesis 1, the RHP coefficient was significantly and negatively related to voluntary turnover likelihood (
b = −.32,
p < .05; Model 2 of
Table 5). The −.32 coefficient suggests that, among all employees at risk of leaving, employees with a referral hire present were 27% ([exponent(−.32) – 1] * 100) less likely to leave than those without a referral hire present. Hypothesis 2 was also supported; the .43 RHP coefficient was significantly and positively related to referrer performance (Model 2 of
Table 6). Referrers’ calls per hour was 0.43 calls per hour higher when a referral hire was present. This translates into handling 17.2 more calls per week (assuming a 40-hr workweek), or an increase of 5.1% for the mean performing referrer (0.43 divided by mean performance of 8.39 in
Table 2). While the 0.2% incremental variance in referrer performance explained by RHP may seem trivial, considerable firm savings (e.g., staffing efficiency) are likely when the effect is multiplied across weeks and employees.
2In Hypotheses 3a and 3b, we hypothesized that exposure, measured as referrer–referral hire job similarity, moderates the RHP effect. As described above, we entered the job-similar and job-dissimilar RHP dummies into our turnover and performance regression models and excluded the RHP variable. Thus, the no-RHP condition served as the omitted reference category. Because our prediction focused on the difference between job-similar RHP and job-dissimilar RHP, we performed a Wald test of coefficient equality between their coefficients. The turnover models did not support Hypothesis 3a (Wald test χ
2 = 0.81,
p > .05). In the performance model (Model 3 of
Table 6), the 0.61 deviation between the job-similar and job-dissimilar RHP coefficients was significant but opposite of our prediction (Wald test χ
2 = 9.58,
p < .01), lending no support to Hypothesis 3b.
3 Because both job similarity conditions could occur when multiple referral hires were present, we checked the robustness of our results by truncating the data for when a second, third, or fourth referral hire joined the firm and examining the effect of job similarity for the first referral hire only. The results were like those reported above.
Hypothesis 4 predicted that, due to loss aversion, the RHP effect on referrers’ turnover likelihood would be stronger in the post-RHP period as compared to the pre-RHP period. In support of this prediction, the difference between the pre-RHP and post-RHP coefficients was significant (Wald test χ
2 = 4.08,
p < .05; Model 4 in
Table 5). The 0.37 difference translates into a 31% higher turnover likelihood post-RHP (relative to pre-RHP) and indicates the retention effect from gaining RHP is weaker than the attrition effect from losing (all) one’s referral hires. We also explored post hoc whether referrers’ performance would be lower post-RHP than pre-RHP and found no significant difference (Wald test χ
2 = 0.58,
p > .05; Model 4 in
Table 6).
Supplemental Study
The hypotheses tested above were motivated by the expectation that referring, and the subsequent RHP, yields social enrichment, which ultimately influences referrer behaviors. Like all prior research using the social enrichment framework (e.g.,
Castilla, 2005;
Fernandez et al., 2000;
Pieper, 2015), our field study did not contain a direct measure of this construct. We thus extend this area of work by directly examining this explanatory mechanism in a supplemental study. While documenting the exact nature of the causal chain from RHP to turnover/job performance behaviors is beyond the scope of our supplemental study, we do provide the first empirical evidence that RHP directly leads to social enrichment and that this enrichment is related to several known predictors of turnover and job performance (i.e., constituent attachment, job embeddedness, socialization, job satisfaction, and ultimately, turnover intent and job engagement). The general framework we investigate here is summarized in
Figure 1.
We used the experimental scenario study (ESS) approach (e.g.,
Aguinis & Bradley, 2014;
Atzmüller & Steiner, 2010;
Auspurg & Hinz, 2015). In the ESS approach, respondents evaluate hypothetical decision scenarios, which are “carefully constructed description[s] of a person, object, or situation, representing a systematic combination of characteristics” (
Atzmüller & Steiner, 2010: 128). Like in factorial experiments, the goal is to estimate causal effects from the exogenous manipulation of the scenarios (i.e., treatments).
Here, we provide brief descriptions of the scenarios and variables, data and sampling strategy, and results. More details are accessible via the online supplement. In the ESS decision scenarios, respondents were told to envision that they worked for a U.S.-based call center dealing with mostly inbound calls. To increase their external validity, we aimed at creating valid, representative, and strong treatment manipulations (
Highhouse, 2009) and described the firm context in terms like the original field data’s attributes. We also included a picture of a call center setting to increase the realism of the study (among three selections, a sample of undergraduate students had rated it as best representing a call center). We employed three manipulations: Participants were told that they worked in groups of 15 coworkers on average and had (1)
no or
two coworkers that they considered to be friends within their working group; their manager had just announced that (2)
a new hire, an acquaintance that they had referred, or
a close friend that they had referred would be joining the company; and the hire (3)
would be or
would not be in their working group. The first treatment (number of existing friends) was meant to establish a baseline level of social ties, providing us with an alternative means to examine whether a general (as opposed to RHP-driven) socially enriched environment led to turnover- and performance-relevant outcomes. The second (referral hiring) and third (job similarity or proximity) approximated key variables from the field study. Overall, 12 scenarios were possible (2 × 3 × 2 manipulations; see
Appendix C in the online supplement), and we used one randomly drawn scenario per respondent to keep the burden of participation as low as possible.
Respondents read the scenario and then, relating to it, responded to items measuring social enrichment, constituent attachment, job embeddedness, socialization, job engagement, and turnover intention (see
Appendix D in the online supplement). Participants responded to all items using a 5-point scale (1 =
strongly disagree; 5 =
strongly agree). We created a seven-item scale of social enrichment, with four items adapted from enrichment-related items in
Carlson, Kacmar, Wayne, and Grzywacz (2006) and
Kirchmeyer (1992) and three items that we developed. A sample item is “The hire would give me support in my work life.” We included constituent attachment (two items from
Ellingson, Tews, & Dachner, 2016), which is the degree to which employees feel attached to individuals in a workplace (
Maertz & Griffeth, 2004), due to its conceptual proximity to social enrichment and its demonstrated link to turnover (
Ellingson et al., 2016). We also included job embeddedness (two items from
Crossley, Bennett, Jex, & Burnfield, 2007) and socialization (three items from
Jones, 1986) because of their expected conceptual proximity to social enrichment and their ties to job performance and turnover. Additionally, we included job engagement (two items from
Rich, Lepine, & Crawford, 2010) and turnover intention (a single item from
Kelloway, Gottlieb, & Barham, 1999) to provide perceptual measures that are reliable predictors of our field study’s dependent variables (i.e., job engagement has been shown to be a performance precursor [
Rich et al., 2010], while turnover intention is a predictor of leaving [
Tett & Meyer, 1993]). We also asked about respondents’ demographics (age, gender, and actual referral hiring experience) and inquired about their familiarity with a call center. Because the ESS approach measures attitudes and intentions, and not observed behaviors, a direct comparison between the field study and the supplemental study is limited with respect to the dependent variables. A confirmatory factor analysis testing for the validity of our measurement model is reported in
Appendix E of the online supplement.
We utilized two subject pools to conduct the ESS. One consisted of 251 undergraduate business students from a midwestern U.S. university who completed a paper-and-pencil version of the questionnaire during class and were not compensated for participating. The second pool consisted of 653 employed individuals who participated in an online survey. For this subject pool, we contracted with Qualtrics (
www.qualtrics.com) to recruit participants from its Internet freelancing platform (an “eLancing” environment;
Aguinis & Lawal, 2012). ELancing provides “access to large samples of working individuals at relatively low cost” (
Aguinis & Bradley, 2014: 363). Recent management research has used such a sampling strategy as a reliable data source (e.g.,
Courtright, Gardner, Smith, McCormick, & Colbert, 2016;
DeCelles, DeRue, Margolis, & Ceranic, 2012;
Long, Bendersky, & Morrill, 2011). The use of both a student sample and an employee sample helps increase the external validity of the ESS study, allows for a solid pretest (based on the student sample), and increases the overall sample size.
We included several quality controls to ensure the integrity of our data. We embedded an attention filter in the survey (“This is an attention filter. Please select ‘agree’ for this statement.”), and we excluded 17 students and 121 employees who failed it. We also included a manipulation check for each of the three treatments to assess whether participants had read and understood the scenarios (
Appendix C in the online supplement) and excluded 65 students and 203 employees who failed at least one of these three checks. The final sample was 498 participants (169 students and 329 employees). There is considerable face validity associated with our exclusion decisions, as it is reasonable to exclude careless and low-effort responders. Not surprisingly, analyses of those who failed the screens yielded questionable and partly counterintuitive results.
Because analyses with the two samples reached comparable results, we pooled them in the reported estimations. For transparency and comparison reasons, we report the results by sample in the online supplement (
Appendices F and
G).
Table 7 displays the regressions of social enrichment, as well as several other constructs that we cited as additional explanations for RHP effects, on our three treatment manipulations. In support of our theory, Model 1 reveals that social enrichment was significantly greater for the referred-acquaintance (
b = 0.64,
p > .001) and referred-close-friend (
b = 0.93,
p < .001) conditions than for the new-hire-only (nonreferral) condition. The results of a pairwise comparison of the coefficients further indicated that social enrichment was significantly greater for the referred-close-friend condition than for the referred-acquaintance condition (
t = 4.01,
p < .001), indicating that social enrichment is greater for stronger social ties. The two referral conditions were also positively and significantly related to constituent attachment (Model 2), job embeddedness (Model 3), and socialization (Model 4). The results from the ESS strongly support our contention and field study assumption that RHP yields an enriched social environment as well as an array of perceptions that we envision as partially a function of social enrichment and known to be linked to turnover and performance.
Model 5 in
Table 7 reveals that referring did not yield effects on job engagement (the most proximal measure to job performance in the field study). However, this is not particularly surprising because we asked subjects to project what their engagement would be in a hypothetical job. Such imagined job engagement is likely difficult to estimate. Similarly, envisioning one’s turnover intent in the future for a hypothetical job is a noise-laden undertaking. Yet, Model 6 of
Table 7 suggests considerable support for the importance of social ties and referral hiring to referrer turnover. In terms of the general impact of social ties, the two existing ties treatment (operationalized in the ESS as two close friends) was associated with significantly lower turnover intent (
b = −0.41,
p < .001). Regarding the specific referral context, the hiring of a referred close friend was significantly related to a reduction in referrer’s turnover intent (
b = −0.29,
p < .05), consistent with our field study finding. Further, in analyses not shown here, adding any of the proposed explanations for how referral hiring can reduce turnover probability (i.e., social enrichment, constituent attachment, job embeddedness, and socialization) results in a reduction of the magnitude of that coefficient and a loss of statistical significance, which suggests the mediation we were unable to measure in our field study.
While the supplemental study evidence to this point clearly indicates that referral hiring yields social enrichment, associated perceptions, and turnover intent, we conducted additional analyses to strengthen the support for the suggested causal ordering in
Figure 1’s conceptual framework. First, we examined whether social enrichment predicted job engagement and turnover intent.
Table 8’s Models 1 and 6 reveal statistically significant effects, as expected. We next added the perceptual variables (constituent attachment, job embeddedness, and socialization). As seen in
Table 8, social enrichment’s positive effect on job engagement (Models 2-5) and negative effect on turnover intent (Models 7-10) largely or wholly diminish (by 32% to 100%) when adding the constructs that we expected to partially mediate its impact on more proximal determinants of job performance and turnover. These results support our contention that the social enrichment arising from RHP yields responses that ultimately contribute to job performance and turnover.
Additional analyses of the ESS data provide further support for our framework. First, we note that social enrichment, constituent attachment, and job embeddedness (RHP reactions leading up to engagement and turnover intention) were significantly predicted by our two-existing-ties manipulation (see
Table 7’s Models 1-3). Like the referral hiring results, this is consistent with our field study’s assumption that social ties promote performance- and turnover-relevant responses. Moreover, these three variables were all significantly higher when the hire was going to be in the same working group, consistent with our argument that greater exposure to the referral hire (job similarity in the field study) would enhance the social context.
Finally, while the ESS approach can provide high internal validity, questions concerning its external validity are common. Thus, we additionally surveyed the Qualtrics respondents about their current working situation (e.g., tenure, salary, job level, and full-time status), referral hiring experience, and several job-related perceptions (job satisfaction, job embeddedness, turnover intention, job engagement, constituent attachment, and social enrichment). We also measured their conscientiousness and extraversion to control for personality variables that relate to both performance and likelihood of referring. With controls in place, regression analysis revealed that social enrichment, job embeddedness, constituent attachment, and job satisfaction were significantly higher for referrers (individuals who had referred someone to a job at their current employer) than for nonreferrers (see
Appendix H in the online supplement for the results). We also found that social enrichment predicted reduced turnover intention and enhanced job engagement when entered in the regressions predicting these outcomes. Adding the variables likely mediating the social enrichment effect on job performance and turnover (i.e., constituent attachment, job embeddedness, and job satisfaction) revealed reduced social enrichment coefficients (by 42% to 100%), consistent with mediating effects.
Overall, the survey analysis was consistent with the ESS results. Most important, both support our theorizing that RHP enriches the social environment, which in turn contributes to known precursors of turnover and job performance. As such, the supplemental study is consistent with, and helps to illuminate explanations for, our field study findings that RHP contributes to referrer turnover and job performance.
Discussion
We examined the relationship between RHP and referrer voluntary turnover likelihood and job performance. Drawing on the social enrichment perspective (
Fernandez et al., 2000), we explained how RHP can influence the social context in a referrer’s work life to produce a richer workplace that results in improved referrer performance and retention. We also identified and tested two boundary conditions that influence the salience of the social enrichment due to RHP to explain when it likely has a greater influence on these outcomes—exposure (i.e., referrer–referral hire job similarity) and loss aversion (i.e., the impact of the referral hire’s leaving relative to the impact of the referral hire’s joining the firm). Finally, we conducted a supplemental ESS to illuminate the social enrichment construct and its mediating role in referral effects. Although this construct permeates referral hire theorizing, no prior research had measured it; our doing so allowed us to progress beyond asserting that social enrichment explains referral effects.
Our field study empirically demonstrates the relationship between RHP and referrers’ behaviors. Employees with a referral hire present were 27% less likely to leave than employees without a referral hire present, and their performance improved by 0.43 calls per hour (a performance increase of 5.1%) when a referral hire was present. These effects speak to the importance of referring and the critical nature of social enrichment. Given the high incidence of referral hiring, and the well-accepted positions that (aggregate) employee performance and turnover are critical drivers of firm performance, our results indicate that referral hiring is even more impactful than had been thought. By extending the literature’s focus from behavioral reactions of referral hires to a broader emphasis including referrers, we have identified a second pathway in which referral hiring is integral to human capital effects on the firm.
The tests of the boundary conditions presented some nuances. First, and opposite of our prediction, job similarity (exposure) between referrers and their referral hires, when compared to job dissimilarity, was associated with lower referrer job performance. It appears that the social benefits attributable to job similarity might be more complex than theory predicts. Importantly, there are plausible reasons why the social enrichment provided by RHP may entail costs that are greater with a job-similar referral hire. As stated earlier, referrers may attend to their referral hire’s socialization.
Miller and Jablin (1991) observe that organizational entry is the most critical time for employees and that new employees will more deliberately seek information. Existing ties can facilitate socialization, such that referral hires learn from their referrers, adjust, and improve their performance. The downside is that with the same intensity with which referral hires seek information, referrers may need to invest in the relationship. As such, gains for referral hires may be accompanied by costs for referrers. Based on establishment-level data from Switzerland,
Mühlemann and Strupler Leiser (2015: 2) estimated that a new hire “disrupts the production process of other workers in the firm for informal instruction activities by 100 working hours (2.5 work weeks).” In sum, investing in the informal training of newcomers can lead to lower performance of incumbents (
Feldman, 1994;
Mühlemann & Strupler Leiser, 2015). This may be particularly true for referrers and even more so under heightened exposure. Our analyses suggest that these costs for referrers in similar jobs to their referral hires may essentially offset the referrer performance gains gleaned from RHP. However, somebody must bear these costs, so any reduction in exposure-based performance benefits for the referrer may also be offset by gains for a colleague who did not need to train the newcomer. From the firm’s perspective, the referrer may be the optimal person, given that interaction and learning are likely to occur more smoothly in the referrer–referral dyad than in another peer relationship. Thus, the referrer’s socialization and training costs are likely lower than other informal training arrangements.
Our expectation about the role of loss aversion was supported. Our results demonstrate that having lost a referral hire put the referrer at greater turnover risk than what was present prior to experiencing the RHP (alternatively, RHP loss hurt referrer retention more than RHP gain helped it). This is consistent with the general loss aversion literature’s conclusion that losses matter more than gains. It is also consistent with research on the endowment effect, which stipulates that people place more value on things they own (here, RHP means that the referrer “has” the social tie, and referral hire turnover means the tie has been lost). Our work also builds on
Fernandez et al. (2000) and
Pieper (2015), who found that referral hires were more likely to leave if their referrer left. This parallel speaks to the importance of recognizing that the social enrichment effects brought on by referral hiring extend to both referrers and referral hires.
Finally, in our ESS study, we supported, for the first time, the role of social enrichment in the causal chain from RHP to referrer behaviors. Support was evident for referring directly leading to greater social enrichment and for this social enrichment feeding into precursors of job performance and turnover (job satisfaction, constituent attachment, job embeddedness, socialization). Finally, we find evidence consistent with mediation effects.
Theoretical Implications
Our study offers several contributions to theory. First, it provides insights to a novel and important question: Is referral hiring associated with important behavioral outcomes for referrers? We conceptualize and provide evidence that referring socially enriches one’s workplace, which in turn influences performance and turnover. Our study is an important departure from prior work focusing solely on the behavioral outcomes of referral hires, as it demonstrates an additional avenue by which organizations are impacted by referral hiring.
Second, the results of our boundary condition tests indicate that referral hiring presents nuances in terms of the behavioral referrer benefits. We find that when the referrer’s exposure to a referral hire (job similarity) is greater, referrer performance may suffer relative to lower exposure (job dissimilarity).
Pieper (2015) also found that referral hire performance was lower under heightened exposure to the referrer. These like findings suggest that some aspect of the increased shared time jeopardizes the performance gains otherwise enjoyed by the referrer and referral hire. One potential explanation would be that while strong ties enrich the social environment in ways that benefit both parties, high exposure between pairs may be too much of a good thing, perhaps yielding higher costs than those that inevitably occur with a new hire (i.e., training and socialization). Hence, the positive effects of social enrichment may, under high exposure, be reduced or even eliminated by referring costs. More holistic analyses are necessary, however, to estimate the full dyadic and systemic effects.
Our findings also reveal that referrers are at greater risk of leaving when they have “lost” their referral hire, supporting the loss aversion notion and the endowment effect that extends to “owning” the presence of a social tie. In analyses not shown here, we explored whether a referrer was more likely to leave under job-similar versus job-dissimilar RHP conditions. We found that referrers’ likelihood of leaving after their referral hire terminated did not depend on job similarity. The boundary conditions investigated here thus suggest that referral hiring is a more complex phenomenon than the social enrichment argument and prior research have indicated.
Overall, our findings suggest that the social enrichment argument may benefit from the inclusion of contextual factors influencing the salience of social enrichment due to RHP. Our study yields unprecedented support for the social enrichment argument and suggests a general framework for considering mediators that better explain how social enrichment can influence turnover and performance, and likewise partially supports our predictions regarding social enrichment salience, as represented by exposure and loss aversion. Scholars can extend our work through a deeper focus on the mediators operating from RHP to behavioral outcomes and boundary conditions affecting the salience of RHP. Our focus on the salience of social enrichment is new, and much work is needed to uncover additional factors that can make the presence of a referral hire more meaningful (e.g., organizational culture).
Practical Implications
Our results suggest that referral hiring has positive referrer outcomes that potentially translate to the firm level. Referrers perform better and stay longer when their referral hires are present. The presence aspect is crucial. We do not attempt to argue that referrers are materially different than nonreferrers but, rather, argue that the presence of a referral hire changes the workplace’s social landscape in ways that ultimately manifest in referrer retention and enhanced job performance. Given our results, coupled with the well-established behavioral benefits for the referral hire, referral hiring appears to be an extraordinary value proposition for the firm because performance and retention gains emerge for both members of the referral dyad. As such, prioritizing incentive and other programs to encourage such hiring would seem to promise considerable return on investment.
Our study also can help managers understand how to leverage the hiring of an employee’s referral to improve performance and retention. For example, managers need to be aware of and work to prevent the potential downsides associated with RHP. We found that the performance increase was less under greater exposure (job similarity). Managers may need to be cautious when placing referrers and referral hires in the same job (or in proximity to each other). The downside of this is, of course, that the potential of any referring effort is undermined once social ties are deliberately restricted. It may be that striving for moderate, rather than high or low, exposure between referrers and referral hires is a better strategy, although we were unable to test this in our data. Providing an outlet to socialize (e.g., the same break schedule) also may help offset the liability. We also found a snowball effect of turnover (
Krackhardt & Porter, 1986), as referral hire turnover prompted referrer turnover. Consequently, if the referral hire terminates, managers should follow up with referrers to encourage them to stay.
Limitations and Future Research
This study includes several limitations. First, we conceptualized and demonstrated the role of social enrichment in the causal chain of our theory; however, there may be other mechanisms that explain RHP effects. For example, referring may enable referrers to make positive attributions about the meaning of their work (
Gersick, Bartunek, & Dutton, 2000) or legitimize a referrer’s work, which in turn leads to a positive work identity that influences job attitudes (e.g.,
Riordan & Griffeth, 1995;
Ryan & Deci, 2001). Also, the monetary benefits of a referral bonus might explain the RHP effect on referrer turnover. While we isolated the social enrichment mechanism and provided evidence of mediation in our ESS study, we did not empirically test the full mediation model. We call on future research to more comprehensively study the likely mediators of referral hiring effects on referrer behaviors.
Second, the analyses in the main study did not account for employee demographics (age, education, and race). Given the use of FE estimation in the performance models, the potential bias from such time-constant unobserved variables is limited to the voluntary turnover case (i.e., Cox models). Although an FE estimator for the Cox model is available (
Davis, Trevor, & Feng, 2015;
Weller et al., 2013), it requires data from multiple jobs per individual and variation in the reasons for terminations. In analyses not shown here, the results of a turnover model with a control for an employee’s predicted likelihood of referring (which proxies for unobserved individual characteristics that determine whether one becomes a successful referrer or not) remained substantially unaltered. Because the inclusion of such proxies has advantages (mitigation of omitted variable bias) and disadvantages (underestimation of referrers’ likelihood and overestimation of nonreferrers’ likelihood), we retained our original models. Future studies should collect referring data across employees’ multiple employment spells.
In the turnover models, the absence of data on unsuccessful referrers (referrers whose referral was not hired) may be a concern to the degree that unsuccessful referrers have lower attachment to the workplace. The modeling approach described above—controlling for referring likelihood—helps address this issue for our turnover models, and the FE specification in our performance models alleviates this concern. Further, because candidates referred by high performers are more likely to be hired (
Yakubovich & Lup, 2006), our performance models may be underestimated because of a possible overrepresentation of high performers (a special case of a range restriction). Future research on unsuccessful referrers is thus warranted.
Fourth, and opening new research avenues, RHP ought to be more salient for referrers that have no other existing referral-related ties. We found in analyses not shown here that the presence of additional referral hires positively affected referrer performance up to a point at which time it became detrimental, which supports social network research indicating that maintaining networks has costs (
Granovetter, 1973). For turnover likelihood, however, results indicated that each additional referral hire reduces referrer turnover likelihood by 24%, but no attenuation was evident. Another boundary condition to explore involves examining the nature of the referrer–referral hire relationship (e.g., tie strength;
Granovetter, 1973). Although we could not assess this with our field data, the results of our supplemental study provide some initial insight—social enrichment was greater when the referral hire was a close friend than when the hire was an acquaintance. This may mean that tie strength, by influencing the degree of social enrichment, ultimately affects the levels of turnover likelihood reduction and job performance gains that we observed here.
Our operationalization of referrer–referral hire job similarity, as a measure of exposure, is another potential limitation. Importantly, conversations with management at the call center indicated that referrer–referral hire exposure most likely occurs when the pair works on the same client program. That said, there are certainly alternative approaches to exposure (and, presumably, social enrichment salience)—see note 3 for one example. Assessing more nuanced features of the job (physical distance or perceptual measures of interaction) may provide measurement alternatives to exposure and explain why our different exposure proxies (job similarity and having completed training) produced competing findings.
Finally, our findings may be limited to low-wage/low-skill job contexts. The high degree of turnover in such contexts (and in our field study) likely provides ample opportunities to refer. Referring in firms with lower levels of attrition may provide a setting where fewer but more meaningful referrals are made. Future research should examine the effects of RHP on referrer outcomes in alternative job settings. Scholars might also test the generalizability of referring effects in a “chain” of referrers (
Pieper, 2015), where Employee A refers Employee B, who refers Employee C. A particularly interesting question to explore entails whether and how turnover contagion (
Felps et al., 2009) spreads through the chain.