![[PDF]](/pb-assets/Icons/adobe-pdf-icon-1498649896243.png){kind=icon}
Abstract
Wikis are one of the newest features of Web 2.0. This article describes the implementation of a project in a marketing course in which students created an interactive textbook using wiki software. Several surprises encountered along the way are described, and the unique problem of grading individual contributions to a wiki is discussed. The author concludes that the wiki work improved the collaboration skills of students, but effects on learning could not be assessed. Strategies are provided that other instructors interested in using a wiki in the classroom can use to make the experience fulfilling for both instructor and students. The article ends with a call for the development of better grading methods and for assessment of the impact of wikis on learning.
Keywords wiki, Web 2.0, experiential learning, interactive marketing, collaboration
|
Basic PM Wiki Editing Rules. (n.d.). Retrieved March 21, 2008 , from http://www.pmwiki.org/wiki/PmWiki/BasicEditing Google Scholar | |
|
Bean, L. , & Hott, D. (2005). Wiki: A speedy new tool to manage projects. Journal of Corporate Accounting & Finance, 16(5), 3-8. Retrieved March 19, 2008, from www.interscience.wiley.com/D0110.1002/jcaf.20128 Google Scholar | Crossref | |
|
Bisoux, T. (2008). Teaching business in a Web 2.0 world. BizEd, 7(1), 28-35. Google Scholar | |
|
Bold, M. (2006). Use of wikis in graduate course work. Journal of Interactive Learning Research, 17(1), 5-15. Google Scholar | |
|
Bruns, A. , & Humphreys, S. (2005, October). Wikis in teaching and assessment: The M/Cyclopedia project. Paper presented at the 2005 International Symposium on Wikis (WikiSym '05), San Diego, CA. Retrieved April 3, 2008, from www.snurb.info/files/Wikis%20in%20Teaching%20and%20Assessment.pdf Google Scholar | Crossref | |
|
Cerny, J. (2008). Use wiki-based runbook automation to promote a collaborative capture of best practices. Retrieved April 14, 2008, from http://blogs.techrepublic.com.com/tech-manager/?p=455 Google Scholar | |
|
Clarke, I. , Flaherty, T. , & Yankey, M. (2006). Teaching the visual learner: the use of summaries in marketing education. Journal of Marketing Education, 28, 218-226. Google Scholar | SAGE Journals | |
|
Cubric, M. (2007). Wiki-based process framework for blended learning. Proceedings of the 2007 International Symposium on Wikis (WikiSym '07), Montreal, Canada, Oct. 21-23 (pp. 11-22). New York: Association of Computing Machinery. Google Scholar | Crossref | |
|
Cutler, K. (2006, August 4). A new high-tech take on school group projects. Boston Globe, p. E1. Google Scholar | |
|
Forte, A. , & Bruckman, A. (2007). Constructing text: Wiki as a toolkit for (collaborative?) writing. Proceedings of the 2007 International Symposium on Wikis (WikiSym '07), Montreal, Canada, Oct. 21-23 (pp. 31-41). New York: Association of Computing Machinery. Google Scholar | Crossref | |
|
Guth, S. (2007). Wikis in education: Is public better? Proceedings of the 2007 International Symposium on Wikis (WikiSym '07), Montreal, Canada, Oct. 21-23 (pp. 61-68). New York: Association of Computing Machinery. Google Scholar | Crossref | |
|
Jakes, D. (2006). Wild about wikis: Tools for taking student and teacher collaboration to the next level. Technology & Learning, 27(1), 6. Google Scholar | |
|
Lamb, A. , & Johnson, L. (2007). An information skills workout: Wikis and collaborative writing. Teacher Librarian, 34(5), 57-59. Google Scholar | |
|
Luce-Kapler, R. (2007). Radical change and wikis: Teaching new literacies . Journal of Adolescent & Adult Literacy, 51, 214-223. Google Scholar | Crossref | ISI | |
|
Lund, A. , & Smordal, O. (2006). Is there space for the teacher in a wiki? Proceedings of the 2006 International Symposium on Wikis (WikiSym '06), Odense, Denmark, Aug. 21-23 (pp. 37-46). New York: Association of Computing Machinery. Google Scholar | |
|
Majchrzak, A. , Wagner, C. , & Yates, D. (2006). Corporate wiki users: Results of a survey. Proceedings of the 2006 International Symposium on Wikis (WikiSym '06), Odense, Denmark, Aug. 21-23 (pp. 99-104). New York: Association of Computing Machinery. Google Scholar | |
|
Minocha, S. , & Thomas, P.G. (2007). Collaborative learning in a wiki environment: Experiences from a software engineering course. New Review of Hypermedia and Multimedia, 13, 187-209. Google Scholar | Crossref | |
|
Nov, O. (2007). What motivates wikipedians? Communications of the Association of Computing Machinery, 50(11), 60. Google Scholar | Crossref | ISI | |
|
Parker, J. (2007). Blogs, wikis, podcasts, and other powerful tools for the classroom. Internet and Higher Education, 10, 289-291. Google Scholar | Crossref | |
|
Puente, X. de P. (2007). New method using wikis and forums to evaluate individual contributions in cooperative work while promoting experiential learning: Results from preliminary experience. Proceedings of the 2007 International Symposium on Wikis (WikiSym '07), Montreal, Canada, Oct. 21-23 (pp. 87-92). New York: Association of Computing Machinery. Google Scholar | |
|
Spiller, L. , & Scovotti, C. (2008). Curriculum currency: Integrating direct and interactive marketing content in introductory marketing courses. Journal of Marketing Education, 30, 66-81. Google Scholar | SAGE Journals | |
|
Stahmer, T. (2006). Think outside the blog-What is a wiki, and how do you get one? Technology & Learning, 26(6), 28. Google Scholar | |
|
TikiWiki CMS/Groupware. (2008). Welcome to tiki. Retrieved April 5, 2008, from http://info.tikiwiki.org/tiki-index.php Google Scholar | |
|
Web 2.0. (2008). In Webopedia . Retrieved May 20, 2008, from http://www.webopedia.com/TERM/W/Web_2_point_0.html Google Scholar | |
|
Wiki. (2008). In Wikipedia. Retrieved January 29, 2008, from http://en.wikipedia.org/w/index.php?title=Wiki&oldid=187747670 Google Scholar |
