![[PDF]](/pb-assets/Icons/adobe-pdf-icon-1498649896243.png){kind=icon}
Abstract
This article outlines the development of a project-based capstone marketing course, specifically designed to provide marketing students with an international community service learning experience. It differs significantly from previous studies, which focus on integrating service learning into existing marketing courses and on helping local nonprofit organizations. The focus of the course outlined in this article is on strengthening marketing-related competencies acquired through earlier coursework; developing broader work-related competencies, such as cross-functional thinking, teamwork, communication, and cultural sensitivity; and operating a collegiate chapter of a nonprofit engaged in international community service. The course described is well aligned with other significant trends in undergraduate business education: it is multidisciplinary, it emphasizes collaborative learning, it is founded on carefully articulated learning outcomes, and learning success is assessed. It provides a transformational experience and prepares students for a global and diverse workplace. A framework for course design is presented, and a set of pedagogical materials is provided that other marketing educators can use to develop and launch a significant international, multidisciplinary community service learning course.
|
Andrews, C.P. ( 2007). Service learning: Applications and research in business . Journal of Education for Business, 83(1), 19-26. Google Scholar | Crossref | |
|
Association to Advance Collegiate Schools of Business. ( 2007, January). Eligibility procedures and standards for business accreditation. Retrieved July 11, 2007, from http://www.aacsb.edu/accreditation/process/documents/AACSB_STANDARDS_Revised_Jan07.pdf Google Scholar | |
|
Blustein, P. ( 2005). And the money kept rolling in (and out): Wall Street, the IMF, and the bankrupting of Argentina. New York: PublicAffairs. Google Scholar | |
|
Bradley, S. ( 2004). Benefit auctions: A fresh formula for grassroots fundraising . Sarasota, FL: Pineapple Press . Google Scholar | |
|
Brodie, P. , & Irving, K. ( 2007). Assessment in work-based learning: Investigating a pedagogical approach to enhance student learning. Assessment & Evaluation in Higher Education, 32(1), 11-19. Google Scholar | Crossref | |
|
Easterling, D. , & Rudell, F. ( 1997). Rationale, benefits, and methods of service learning in marketing education. Journal of Education for Business , 73(1), 58-61. Google Scholar | Crossref | |
|
Eyler, J. , & Giles, D.E., Jr. (1999). Where’s the learning in service-learning? San Francisco: Jossey-Bass. Google Scholar | |
|
Eyler, J.S. , Giles, D.E., Jr. , Stenson, C.M. , & Gray, C.J. ( 2001). At a glance: What we know about the effects of service-learning on college students, institutions, and communities, 1993-2000 (3rd ed.). Nashville, TN: Vanderbilt University. Google Scholar | |
|
Fink, L.D. ( 2003). Creating significant learning experiences: An integrated approach to designing college courses. San Francisco: Jossey-Bass. Google Scholar | |
|
Friedman, T.L. ( 2006). The world is flat: A brief history of the twenty-first century. New York: Farrar, Straus, & Giroux. Google Scholar | |
|
Gabelnick, F. ( 1997). Educating a committed citizenry. Change , 29(1), 30-35. Google Scholar | Crossref | |
|
Godfrey, P.C. , Illes, L.M. , & Berry, G.C. ( 2005). Creating breadth in business education through service learning. Academy of Management Learning & Education, 4, 309-323. Google Scholar | Crossref | ISI | |
|
Grusky, S. ( 2000). International service learning: A critical guide from an impassioned advocate. The American Behavioral Scientist , 43, 858-857. Google Scholar | SAGE Journals | ISI | |
|
Hagenbuch, D.J. ( 2006). Service learning inputs and outcomes in a personal selling course. Journal of Marketing Education, 28, 26-34. Google Scholar | SAGE Journals | |
|
Hatcher, J.A. , & Bringle, R.G. ( 1997). Reflection. College Teaching, 45, 153-159. Google Scholar | Crossref | |
|
Hernon, P. , & Dugan, R. E. (Eds.). (2004). Outcomes assessment in higher education: Views and perspectives. Westport, CT : Libraries Unlimited. Google Scholar | |
|
King, J.T. ( 2004). Service-learning as a site for critical pedagogy: A case of collaboration, caring, and defamiliarization across borders. Journal of Experiential Education, 26, 121-137. Google Scholar | SAGE Journals | |
|
Klink, R.R. , & Athaide, G.A. ( 2004). Implementing service learning in the principles of marketing course. Journal of Marketing Education, 26, 145-153. Google Scholar | SAGE Journals | |
|
Kolb, D.A. ( 1984). Experiential learning: Experience as the source of learning and development. Englewood Cliffs, NJ: Prentice-Hall. Google Scholar | |
|
Kolenko, T.A. , Porter, G. , Wheatley, W. , & Colby, M. ( 1996). A critique of service learning projects in management education: Pedagogical foundations, barriers, and guidelines. Journal of Business Ethics, 15, 133-142. Google Scholar | Crossref | ISI | |
|
Lencioni, P. ( 2002). The five dysfunctions of a team: A leadership fable. San Francisco: Jossey-Bass. Google Scholar | |
|
Maki, P.L. ( 2004). Assessing for learning: Building a sustainable commitment across the institution. Sterling, VA: Stylus. Google Scholar | |
|
Marullo, S. , & Edwards, B. ( 2002a). Service-learning pedagogy as universities’ response to troubled times. The American Behavioral Scientist, 43, 746-755. Google Scholar | SAGE Journals | ISI | |
|
Marullo, S. , & Edwards, B. ( 2002b). From charity to justice. The American Behavioral Scientist, 43, 895-911. Google Scholar | SAGE Journals | ISI | |
|
McCarthy, A.M. , & Tucker, M.L. ( 1999). Student attitudes toward service-learning: Implications for implementation. Journal of Management Education, 23, 554-572. Google Scholar | SAGE Journals | |
|
McCartney, A.R.M. ( 2006). Making the world real: Using a civic engagement course to bring home our global connections. Journal of Political Science Education, 2, 113-128. Google Scholar | Crossref | |
|
Nouzeilles, G. , & Montaldo, G. ( 2002). The Argentina reader: History, culture, politics. Durham, NC: Duke University Press. Google Scholar | |
|
Parker-Gwin, R. , & Mabry, J.B. ( 1998). Service learning as pedagogy and civic education: Comparing outcomes for three models. Teaching Sociology, 26, 276-291. Google Scholar | Crossref | ISI | |
|
Petkus, E., Jr. ( 2000). A theoretical and practical framework for service-learning in marketing: Kolb’s experiential learning cycle. Journal of Marketing Education, 22, 64-70. Google Scholar | SAGE Journals | |
|
Porter, L.W. , & McKibbin, L.E. (1988). Management education and development: Drift or thrust into the 21st century? New York: McGraw-Hill. Google Scholar | |
|
Roschelle, A.R. , Turpin, J. , & Elias, R. ( 2000). Who learns from service learning? The American Behavioral Scientist, 43, 839-847. Google Scholar | SAGE Journals | ISI | |
|
Schloemer, P. , & Brenan, K. ( 2006). From students to learners: Developing self-regulated learning. Journal of Education for Business, 82(2), 81-87. Google Scholar | Crossref | |
|
Siegel, M.J. ( 2004). Making the strange familiar: Dealing with ambiguity. In H. Tonkin (Ed.), Service-learning across cultures: Promise and achievement (pp. 147-162). New York: The International Partnership for Service-Learning and Leadership. Google Scholar | |
|
Spady, W.G. , & Marshall, K.J. (1991). Beyond traditional outcome-based education. Educational Leadership, 49(2), 67-72. Google Scholar | ISI | |
|
Suskie, L. ( 2004). Assessing student learning: A common sense guide. Bolton, MA: Anker. Google Scholar | |
|
Toncar, M.F. , Reid, J.S. , Burns, D.J. , Anderson, C.E. , & Nguyen, H.P. ( 2006). Uniform assessment of the benefits of service learning: The development, evaluation, and implementation of the SELEB scale. Journal of Marketing Theory and Practice, 14, 223-238. Google Scholar | Crossref | |
|
Vickers, M. , Harris, C. , & McCarthy, F. ( 2004). University-community engagement: Exploring service-learning options within the practicum. Asia-Pacific Journal of Teacher Education, 32, 129-141. Google Scholar | Crossref | |
|
Wade, R. C. (2000). From a distance: Service learning and social justice. In C. R. O’Grady (Ed.), Integrating service learning and multicultural education in colleges and universities (pp. 93-111). Mahwah, NJ: Lawrence Erlbaum. Google Scholar | |
|
Walvoord, B.E. , & Anderson, V.J. (1998). Effective grading: A tool for learning and assessment. San Francisco: Jossey-Bass. Google Scholar | |
|
Ward, K. , & Wolf-Wendel, L. (2000). Community-centered service learning: Moving from doing for to doing with. The American Behavioral Scientist, 43, 767-780. Google Scholar | SAGE Journals | ISI | |
|
Weigert, K.M. ( 1998). Academic service learning: Its meaning and relevance . New Directions for Teaching and Learning, 73, 3-10. Google Scholar | Crossref | |
|
Wilson, J. ( 2000). Buenos Aires: A cultural history. Brooklyn, NY: Interlink Books. Google Scholar | |
|
Wolf, P. , & Wolf, J. ( 2005). Event planning made easy. New York : McGraw-Hill. Google Scholar | |
|
Zlotkowski, E. ( 1996). Opportunity for all: Linking service-learning and business education. Journal of Business Ethics, 15(1), 5-19. Google Scholar | Crossref | ISI |
