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Abstract
This article provides marketing educators with a blogging activity that allows students to add to their marketing expertise as well as enhance their communication skills. Specifically, we propose an activity that incorporates the necessary steps for experiential learning to be achieved. Furthermore, the effectiveness of this activity is examined by individuals who participated in the blog activity as well as individuals who analyzed the blog contributions. The results suggest that participants perceived that this activity was effective in aiding their learning, but differences in learning effectiveness were detected based on participants’ learning style and gender.
Keywords blog, experiential learning, education, marketing
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