![[PDF]](/pb-assets/Icons/adobe-pdf-icon-1498649896243.png){kind=icon}
Abstract
Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to develop a better understanding of how social media content is being taught in institutions of higher education.
References
Section:
|
Atwong, C., Hugstad, P. (1997). Internet technology and the future of marketing education. Journal of Marketing Education, 19(3), 44-55. Google Scholar | SAGE Journals | |
|
Barker, M., Barker, D., Bormann, N., Neher, K. (2012). Social media marketing: A strategic approach paperback. Mason, OH: Cengage Learning. Google Scholar | |
|
Bennett, R. (2012). How business cards survive in the age of LinkedIn. Businessweek.Com, p. 2. Google Scholar | |
|
Bercovici, J. (2014). Twitter’s growth will continue to slow, says new forecast. Forbes.Com, p. 26. Google Scholar | |
|
Bloom, B. S. (1969). Taxonomy of educational objectives. Boston, MA: Allyn & Bacon. Google Scholar | |
|
Brown, K. G., Rynes, S. L., Charlier, S. D., Hosmanek, A. (2013). What do we teach in organizational behavior? An analysis of MBA syllabi. Journal of Management Education, 37, 447-471. Google Scholar | SAGE Journals | |
|
Brownlie, D., Ferguson, P., Hewer, P. (2007). Theory into practice: Mediations on cultures of accountability and interdisciplinarity in marketing research. Journal of Marketing Management, 23, 395-409. Google Scholar | Crossref | |
|
Buzzard, C., Crittenden, V. L., Crittenden, W. F., McCarty, P. (2011). The use of digital technologies in the classroom: A teaching and learning perspective. Journal of Marketing Education, 33, 131-139. Google Scholar | SAGE Journals | |
|
Campion, M. C., Ployhart, R. E., MacKenzie, W. I. (2014). The state of research on situational judgment tests: A content analysis and directions for future research. Human Performance, 27, 283-310. Google Scholar | Crossref | ISI | |
|
Cook, J., Pachler, N., Bradley, C. (2008). Bridging the gap: Mobile phones at the interface between informal and formal learning. Journal of the Research Center for Educational Technology, 4(1), 3-18. Google Scholar | |
|
Crittenden, V. L., Crittenden, W. F. (2006). The undergraduate capstone marketing course: Objectives, content, and pedagogy. Journal for the Advancement of Marketing Education, 8, 79-88. Google Scholar | |
|
Crittenden, V. L., Wilson, E. J. (2005). Content, pedagogy, and learning outcomes in the international marketing course. Journal of Teaching in International Business, 17, 81-101. Google Scholar | Crossref | |
|
Crews, T. B., Stitt-Gohdes, W. L. (2012). Incorporating Facebook and Twitter in a service-learning project in a business communication course. Business Communication Quarterly, 75, 76-79. Google Scholar | SAGE Journals | |
|
David, F. R., David, M. E., David, F. R. (2011). What are business schools doing for business today? Business Horizons, 54(1), 51-62. Google Scholar | Crossref | ISI | |
|
Friedman, J. (2014). Twitter: Still searching for a social sweet spot. Investors Business Daily, p. A07. Google Scholar | |
|
Gikas, J., Grant, M. M. (2013). Mobile computing devices in higher education: Student perspectives on learning with cellphones, smartphones & social media. Internet and Higher Education, 19, 18-26. Google Scholar | Crossref | ISI | |
|
Graeff, T. R. (1998). Writing behavioral learning objectives for marketing courses: Meeting the challenge of AACSB outcomes. Marketing Education Review, Spring, 13-25. Google Scholar | Crossref | |
|
Granitz, N., Koernig, S. K. (2011). Web 2.0 and marketing education: Explanations and experiential applications. Journal of Marketing Education, 33(1), 57-72. Google Scholar | SAGE Journals | |
|
Halic, O., Lee, D., Paulus, T., Spence, M. (2010). To blog or not to blog: Student perceptions of blog effectiveness for learning in a college-level course. Internet and Higher Education, 13, 206-213. Google Scholar | Crossref | ISI | |
|
Harrigan, P., Hulbert, B. (2011). How can marketing academics serve marketing practice? The new marketing DNA as a model for marketing education. Journal of Marketing Education, 33, 253-272. Google Scholar | SAGE Journals | |
|
Insites Consulting . (2011). Social integration survey (Unpublished data set). Ghent, Belgium: Author. Google Scholar | |
|
Jubas, K. (2010). Everyday scholar: Framing informal learning in terms of academic disciplines and skills. Adult Education Quarterly, 61, 225-243. Google Scholar | SAGE Journals | ISI | |
|
Krentler, K. A., Willis-Flurry, L. A. (2005). Does technology enhance student learning? The case of online discussion boards. Journal of Education for Business, 80, 316-321. Google Scholar | Crossref | |
|
Kurtz, D. L., Velliquette, A. M., Garretson, J. A., Dhodapkar, S., Olson, J. (1997). An evaluation of the marketing theory seminar in Ph.D. programs. Marketing Education Review, Summer, 1-15. Google Scholar | |
|
Lantos, G. P., Brady, D. L., McCaskey, P. H. (2009). New product development: An overlooked but critical course. Journal of Product & Brand Management, 18, 425-436. Google Scholar | Crossref | |
|
Lowe, B., Laffey, D. (2011). Is twitter for the birds? Using twitter to enhance student learning in a marketing course. Journal of Marketing Education, 33, 183-192. Google Scholar | SAGE Journals | |
|
Mangold, W. G., Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, 357-365. Google Scholar | Crossref | ISI | |
|
Marsick, V. J., Watkins, K. (2001). Informal and incidental learning. New Directions for Adult and Continuing Education, 89, 25-34. Google Scholar | Crossref | |
|
Pachler, N., Bachmeir, B., Cook, J. (2010). Mobile learning: Structures, agencies, practices. New York, NY: Springer. Google Scholar | Crossref | |
|
Paladino, A. (2008). Creating an interactive and responsive teaching environment to inspire learning. Journal of Marketing Education, 30, 185-188. Google Scholar | SAGE Journals | |
|
Payne, S., Whitfield, J., Flynn, J. M. (2009). Capstone business course assessment: Exploring student readiness perspectives. Journal of Education for Business, January/February, 141-146. Google Scholar | |
|
Polonsky, M. J., Juric, B., Mankelow, G. (2003). Attitudes about work practices, time allocation, and publication output: Profiles of U.S. marketing academics. Journal of Marketing Education, December, 218-230. Google Scholar | SAGE Journals | |
|
Polonsky, M. J., Mankelow, G. (2000). Where are we going? Perceptions of U.S. marketing academics. Journal of Marketing Management, 16, 717-744. Google Scholar | Crossref | |
|
Rapp, A., Beitelspacher, L., Grewal, D., Hughes, D. (2013). Understanding social media effects across seller, retailer, and consumer interactions. Journal of the Academy of Marketing Science, 41, 547-566. Google Scholar | Crossref | ISI | |
|
Reibstein, D., Day, G., Wind, J. (2009). Is marketing academia losing its way? Journal of Marketing, 73(4), 1-3. Google Scholar | SAGE Journals | ISI | |
|
Rinaldo, S. B., Tapp, S., Laverie, D. A. (2011). Learning by tweeting: Using twitter as a pedagogical tool. Journal of Marketing Education, 332, 193-203. Google Scholar | SAGE Journals | |
|
Smart, D. T., Tomkovick, C., Jones, E., Menon, A. (1999). Undergraduate marketing education in the 21st century: Views from three institutions. Marketing Education Review, Spring, 1-9. Google Scholar | |
|
Smith, K., Blazovich, J. L., Smith, L. (2013). Corporate social media usage: An examination by platform, industry, size, and financial performance. Society for Marketing Advances Proceedings, 25, 218-219. Google Scholar | |
|
Spiller, L. D., Scovotti, C. (2008). Curriculum currency: Integrating direct and interactive marketing content in introductory marketing courses. Journal of Marketing Education, 30(1), 66-81. Google Scholar | SAGE Journals | |
|
Tuten, T., Marks, M. (2012). The adoption of social media as educational technology among marketing educators. Marketing Education Review, 22, 201-214. Google Scholar | Crossref | |
|
Veeck, A., Hoger, B. (2014). Tools for monitoring social media: A marketing research project. Marketing Education Review, 24(1), 37-42. Google Scholar | Crossref | |
|
Williams, M., Laker, D., Bender, A. D. (2011). A multifaceted active learning project: Engaging students in an introduction to business course. Business Education Digest, 18, 1-13. Google Scholar | |
|
Wu, J. Y., Huang, S., Kuo, L., Wu, W. (2010). Management education for sustainability: A web-based content analysis. Academy of Management Learning and Education, 9, 520-531. Google Scholar | Crossref | ISI | |
|
Wymbs, C. (2011). Digital marketing: The time for a new “academic major” has arrived. Journal of Marketing Education, 33(1), 93-106. Google Scholar | SAGE Journals |
