Vulnerability of Older Adults in the Context of Food Purchase

Thaíssa Velloso Castelo Branco is a Doctoral Candidate in Management at the Postgraduate Program in Management at the University of Brasília - UnB, Brazil. She holds a Master's degree in Management from the UnB. Throughout her academic journey, her primary research focuses have been in the fields of marketing, consumer behavior, consumer vulnerability, and sustainable consumption. She is a member of the Conscient – Sustainable Consumption Research Lab at the University of Brasília.

Solange Alfinito is an Associate Professor of Marketing at the Department of Business Management, University of Brasilia - UnB, Brazil. She is an economist and holds a M.Sc. in Business Economics, and a Ph.D. in Social Psychology, Work, and Organization. As a visiting researcher, she developed her postdoctoral research project in Marketing and Sustainability at Aarhus University (AU), Denmark (2017). Her research interests are sustainable consumption, marketing and sustainability, food systems and climate change, consumer welfare, and consumer vulnerability. She was a member of the “Cambridge Sustainability Commission on Scaling Sustainable Behavior Change: State of Knowledge & Challenges for Societal System, based at Sussex University” at the University of Sussex (UK) (2020–2021). She is co-founder and co-leader of the Conscient – Sustainable Consumption Research Lab at the University of Brasília, Brazil. She is a co-founder of the Sustainable Consumption Research and Action Initiative in Brazil (SCORAI Brazil). She is a member of the World Economic Forum's Global Future Council on the Future of Net Zero Living for the 2023–2024 term.