Using an experimental methodology, the present study investigated adolescents’ attitudes toward media images of women in non-appearance-focused (CEO and military pilot) and appearance-focused occupations (model and actor). One hundred adolescent girls and 76 adolescent boys provided ratings of likability, competence, and similarity to self after viewing media images of women in non-appearance-focused and appearance-focused occupations. Both boys and girls reported that women in non-appearance-focused occupations were good role models at higher rates than women in appearance-focused occupations. Girls reported greater likability and similarity to the self for women in appearance-focused occupations compared with women in non-appearance-focused occupations, whereas boys showed the opposite pattern. Boys rated women in non-appearance-focused occupations as more competent than women in appearance-focused occupations, whereas girls showed the opposite pattern. The role of internalization of media standards for appearance in teens’ attitudes was also considered. Implications for career identity are discussed.

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Author Biographies

Elizabeth A. Daniels is an assistant professor at the University of Colorado at Colorado Springs. Her research interests are in the areas of media, body image, and gender.

Aurora M. Sherman is an associate professor at Oregon State University. Her research interests include socialization patterns in childhood and social relationships and health.

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