Is It Light or Dark? Recalling Moral Behavior Changes Perception of Brightness

First Published March 6, 2012 Research Article Find in PubMed

Authors

1
 
Department of Management and Marketing, Winston-Salem State University
by this author
, 2
 
Department of Marketing, School of Business, University of Kansas
by this author
, 3
 
Department of Marketing, Eller School of Management, University of Arizona
by this author
First Published Online: March 6, 2012
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