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First published online October 9, 2018

Feminism, psychology, and the gendering of neoliberal subjectivity: From critique to disruption

Alexandra Rutherford [email protected]View all authors and affiliations

Volume 28, Issue 5

https://doi.org/10.1177/0959354318797194

Abstract

Numerous feminist scholars have argued that women, especially young women, have been constructed as ideal neoliberal subjects. Informed by Foucauldian approaches that extend neoliberalism beyond a set of free market principles to a dynamic that creates new forms of subjectivity, these scholars have demonstrated the elisions between “postfeminism” and neoliberalism in the positioning of young women as consumers, self-helpers, and “empowered” agents par excellence. The psy-disciplines have actively participated in the gendering of neoliberal subjectivity and I selectively review feminist critiques of this complicity. These critiques problematize discourses of empowerment, agency, and choice, even as they have seeped into feminist psychology itself. I then consider the theoretical resources that are available within and beyond feminist psychology to disrupt and even displace neoliberal forms of subjectivity. Building on insights from psychosocial studies, intersectional and decolonial approaches, and critical history and conjunctural thinking, I brainstorm some alternatives that feminist psychologists could offer.

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Biographies

Alexandra Rutherford is Professor of Psychology in the Historical, Theoretical, and Critical Studies of Psychology graduate program at York University in Toronto. Her work focuses on the history of feminist-scholar activism in psychology and its relationship with society. She is the founder and director of the Psychology’s Feminist Voices Oral History and Digital Archive Project (http://www.feministvoices.com/) and is a fellow of the American Psychological Association and the Canadian Psychological Association. Recent publications include “Surveying rape: Feminist social science and the ontological politics of sexual assault” in the journal History of the Human Sciences and “Making better use of U.S. women: Psychology, sex roles, and womanpower in post-WWII America” in the Journal of the History of the Behavioral Sciences.

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Theory & Psychology

Volume 28, Issue 5

Pages: 619 - 644

Article first published online: October 9, 2018

Issue published: October 2018

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Alexandra Rutherford, PhD, York University, 4700 Keele St., Toronto, ON M3J1P3, Canada. Email: [email protected]

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