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First published online October 30, 2017

Process-Tracing Methods in Decision Making: On Growing Up in the 70s

Abstract

Decision research has experienced a shift from simple algebraic theories of choice to an appreciation of mental processes underlying choice. A variety of process-tracing methods has helped researchers test these process explanations. Here, we provide a survey of these methods, including specific examples for subject reports, movement-based measures, peripheral psychophysiology, and neural techniques. We show how these methods can inform phenomena as varied as attention, emotion, strategy use, and understanding neural correlates. Two important future developments are identified: broadening the number of explicit tests of proposed processes through formal modeling and determining standards and best practices for data collection.

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Recommended Reading

Ashby N. J., Johnson J. G., Krajbich I., Wedel M. (2016). Applications and innovations of eye-movement research in judgment and decision making. Journal of Behavioral Decision Making, 29, 96–102. Lead article in a special issue on eye-tracking research in judgement and decision making providing many examples from theory to application.
Schulte-Mecklenbeck M., Kühberger A., Johnson J. G. (2018). A handbook of process tracing methods. New York, NY: Taylor & Francis. Comprehensive overview of 13 process-tracing techniques used in judgment and decision making.
Stewart N., Hermens F., Matthews W. J. (2016). Eye movements in risky choice. Journal of Behavioral Decision Making, 29, 116–136. Bridging the gap between the recording attention and models like decision field theory, decision by sampling, or parallel constraints satisfaction.

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Published In

Article first published online: October 30, 2017
Issue published: October 2017

Keywords

  1. process tracing
  2. distortion risk
  3. eye tracking
  4. information boards
  5. mouse tracking
  6. neural techniques
  7. verbal protocols

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Authors

Affiliations

Michael Schulte-Mecklenbeck
University of Bern
Max Planck Institute for Human Development, Berlin
Joseph G. Johnson
Ulf Böckenholt
Northwestern University
Daniel G. Goldstein
J. Edward Russo
Nicolette J. Sullivan
Martijn C. Willemsen
Eindhoven University of Technology

Notes

Michael Schulte-Mecklenbeck, University of Bern, Department of Business Administration, Engehaldenstrasse 4, 3012 Bern, Switzerland. E-mail: [email protected]

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