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Journalism & Mass Communication Educator

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Help Wanted 2010

Deb Halpern Wenger and Lynn C. Owens

Journalism & Mass Communication Educator 2012 67:1, 9-25

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Help Wanted 2010

Deb Halpern Wenger and Lynn C. Owens

Journalism & Mass Communication Educator 2012 67:1, 9-25

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Help Wanted 2010: An Examination of New Media Skills Required by Top U.S. News Companies

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Deb Halpern Wenger¹

1University of Mississippi, University, MS, USA
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, Lynn C. Owens²

2Peace College, Raleigh, NC, USA
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First Published February 17, 2012 Research Article

https://doi.org/10.1177/1077695811426826

Article Information

Volume: 67 issue: 1, page(s): 9-25

Article first published online: February 17, 2012; Issue published: March 1, 2012

Deb Halpern Wenger¹, Lynn C. Owens²

¹University of Mississippi, University, MS, USA

²Peace College, Raleigh, NC, USA

Corresponding Author: Deb Halpern Wenger, 412 Cherokee Drive, Oxford, MS 38655, USA Email: drwenger@olemiss.edu

Deb Halpern Wenger is an assistant professor, Meek School of Journalism and New Media, University of Mississippi.

Lynn C. Owens is an assistant professor, Department of Communications, Peace College.

Abstract

A revolution in delivery methods for news and information has created an urgent need for journalism educators to define critical skills for success in the profession. A content analysis was conducted over three-month periods in 2008 and 2009 for all employment opportunities posted by the top ten American newspaper and broadcast journalism companies. More than fourteen hundred postings were coded to determine the most desirable skills and attributes for job candidates. Researchers identified important changes from year to year, including an increased emphasis on Web/multimedia skills for broadcast newsrooms and the emergence of social media and mobile content delivery as desired skills.

Keywords

multimedia, journalism, skills, training, employment

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