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Journalism & Mass Communication Educator

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Professionalism in Public Relations Pedagogy

Wonjun Chung and Jinbong Choi

Journalism & Mass Communication Educator 2012 67:4, 375-391

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Professionalism in Public Relations Pedagogy

Wonjun Chung and Jinbong Choi

Journalism & Mass Communication Educator 2012 67:4, 375-391

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Professionalism in Public Relations Pedagogy: A Comparative Analysis of Public Relations Curricula among the United States, the United Kingdom, and South Korea

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Wonjun Chung¹

1University of Louisiana at Lafayette, Lafayette, LA, USA
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, Jinbong Choi²

2Department of Media and Communication, Sungkonghoe University, Seoul, South Korea
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First Published October 17, 2012 Research Article

https://doi.org/10.1177/1077695812462348

Article Information

Volume: 67 issue: 4, page(s): 375-391

Article first published online: October 17, 2012; Issue published: December 1, 2012

Wonjun Chung¹, Jinbong Choi²

¹University of Louisiana at Lafayette, Lafayette, LA, USA

²Department of Media and Communication, Sungkonghoe University, Seoul, South Korea

Corresponding Author: Wonjun Chung, Department of Communication, University of Louisiana at Lafayette, Burke-Hawthorne Hall, Rm. 107, Hebrard Boulevard, Lafayette, LA 70503, USA Email: wjc8855@louisiana.edu

Abstract

Based on a concept of professionalism, this study analyzed and compared current public relations curricula of higher education among the United States, the United Kingdom, and South Korea. In terms of three educational orientations, results indicated that public relations education in the United States is the most balanced among theoretical, skill-based, and practical content; U.K. schools offer more theoretical courses, and South Korean schools are significantly more concerned with skill-based and practical courses.

Keywords

public relations pedagogy, professionalism, public relations curriculum, pedagogical orientation

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