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Journalism & Mass Communication Educator

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Reputation Cycles

Robin Blom, Lucinda D. Davenport, and Brian J. Bowe

Journalism & Mass Communication Educator 2012 67:4, 392-406

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Reputation Cycles

Robin Blom, Lucinda D. Davenport, and Brian J. Bowe

Journalism & Mass Communication Educator 2012 67:4, 392-406

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Reputation Cycles: The Value of Accreditation for Undergraduate Journalism Programs

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Robin Blom¹

1Michigan State University, East Lansing, MI, USA
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, Lucinda D. Davenport¹

1Michigan State University, East Lansing, MI, USA
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, Brian J. Bowe²

2Grand Valley State University, Allendale, MI, USA
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First Published October 18, 2012 Research Article

https://doi.org/10.1177/1077695812462349

Article Information

Volume: 67 issue: 4, page(s): 392-406

Article first published online: October 18, 2012; Issue published: December 1, 2012

Robin Blom¹, Lucinda D. Davenport¹, Brian J. Bowe²

¹Michigan State University, East Lansing, MI, USA

²Grand Valley State University, Allendale, MI, USA

Corresponding Author: Robin Blom, College of Communication Arts and Sciences, Michigan State University, East Lansing, MI 48824-1212, USA Email: blomrobi@msu.edu

Abstract

Accreditation is among various outside influences when developing an ideal journalism curriculum. The value of journalism accreditation standards for undergraduate programs has been studied and is still debated. This study discovers views of opinion leaders in U.S. journalism programs, as surveyed program directors give reasons for being accredited or not. The most important reason for schools with, or obtaining, accreditation is reputation enhancement. But many directors question accreditation’s value. Some perceive the cap on journalism credits that students can take as a limitation of student development and a hindrance to responding to increasing media industry convergence.

Keywords

accreditation, journalism, undergraduate, education, reputation

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