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Journalism & Mass Communication Educator

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The Mass Comm Type

Elizabeth Crisp Crawford, Julie Fudge, Glenn T. Hubbard, and Vincent F. Filak

Journalism & Mass Communication Educator 2013 68:2, 104-118

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The Mass Comm Type

Elizabeth Crisp Crawford, Julie Fudge, Glenn T. Hubbard, and Vincent F. Filak

Journalism & Mass Communication Educator 2013 68:2, 104-118

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The Mass Comm Type: Student Personality Traits, Motivations, and the Choice between News and Strategic Communication Majors

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Elizabeth Crisp Crawford¹

1North Dakota State University, Fargo, ND, USA
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, Julie Fudge¹

1North Dakota State University, Fargo, ND, USA
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, Glenn T. Hubbard²

2East Carolina University, Greenville, NC, USA
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Vincent F. Filak³

3University of Wisconsin Oshkosh, Oshkosh, WI, USA
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...

First Published February 28, 2013 Research Article

https://doi.org/10.1177/1077695813478180

Article Information

Volume: 68 issue: 2, page(s): 104-118

Article first published online: February 28, 2013; Issue published: June 1, 2013

Elizabeth Crisp Crawford¹, Julie Fudge¹, Glenn T. Hubbard², Vincent F. Filak³

¹North Dakota State University, Fargo, ND, USA

²East Carolina University, Greenville, NC, USA

³University of Wisconsin Oshkosh, Oshkosh, WI, USA

Corresponding Author: Elizabeth Crisp Crawford, Communication Department, North Dakota State University, PO Box 6050, Department #2310, Fargo, ND 59102, USA. Email: elizabeth.c.crawford@ndsu.edu

Abstract

A study of news media and strategic communication majors (n = 273) revealed differences in regard to personality indices and impetuses for selecting to pursue degrees. Showing overall agreement in the importance of openness, agreeableness, and conscientiousness, strategic communication students were significantly higher in their ratings of agreeableness. News media students were significantly higher in their ratings of openness. In addition, news media students stated a significantly higher rating of the importance of altruistic purposes. Strategic communication students placed higher emphasis on financial gain. Implications for pedagogy and the profession are discussed.

Keywords

strategic communication, news editorial, personality type, Big Five typology, undergraduate major

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