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Journalism & Mass Communication Educator

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Coorientation Theory and Assessment of the RFP Solution to Client/Service Learner Matchmaking

Cathy Rogers and Valerie Andrews

Journalism & Mass Communication Educator 2013 68:3, 242-254

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Coorientation Theory and Assessment of the RFP Solution to Client/Service Learner Matchmaking

Cathy Rogers and Valerie Andrews

Journalism & Mass Communication Educator 2013 68:3, 242-254

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Coorientation Theory and Assessment of the RFP Solution to Client/Service Learner Matchmaking

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Cathy Rogers¹

1Loyola University New Orleans, New Orleans, LA, USA
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, Valerie Andrews¹

1Loyola University New Orleans, New Orleans, LA, USA
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First Published August 22, 2013 Research Article

https://doi.org/10.1177/1077695813493784

Article Information

Volume: 68 issue: 3, page(s): 242-254

Article first published online: August 22, 2013; Issue published: September 1, 2013

Cathy Rogers¹, Valerie Andrews¹

¹Loyola University New Orleans, New Orleans, LA, USA

Corresponding Author: Cathy Rogers, Loyola University New Orleans, Box 201, 6363 St. Charles Ave., New Orleans, LA 70118, USA. Email: crogers@loyno.edu

Abstract

Tensions that result from varying expectations of service learners and clients/community partners are as common as the pedagogical practice of service learning in public relations courses. The matchmaking process between instructors and clients can influence expectations; however, the literature includes little guidance about the process of client selection. This paper analyzes a request-for-proposal (RFP) client selection process through the lens of coorientation theory to gauge the effectiveness of communication in the service-learning relationship.

Keywords

service learning experiential learning, coorientation theory, assessment, public relations, public relations campaigns, RFP

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