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Abstract
The Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) has developed twelve professional values and competencies that all students in accredited programs must demonstrate before graduation. This study asked Association of Schools of Journalism and Mass Communication (ASJMC) program administrators which competencies were most emphasized in their current programs and which were most important for students graduating in 2020. Findings revealed that the core competencies of “writing,” “thinking,” and “technology” were seen as being most emphasized currently and most important in the future. The authors use these findings to suggest that a tiered assessment system might be more appropriate to accommodate differences in program emphasis.
