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Journalism & Mass Communication Educator

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Using Feature Films to Teach Public Relations

Angela Ka Ying Mak and James G. Hutton

Journalism & Mass Communication Educator 2014 69:4, 386-403

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Using Feature Films to Teach Public Relations

Angela Ka Ying Mak and James G. Hutton

Journalism & Mass Communication Educator 2014 69:4, 386-403

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Using Feature Films to Teach Public Relations: An Assessment Model from Nonmajor Students’ Perspective

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Angela Ka Ying Mak¹

1Monash University, Berwick, Victoria, Australia
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, James G. Hutton²

2Fairleigh Dickinson University, Hackensack, NJ, USA
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First Published September 24, 2014 Research Article

https://doi.org/10.1177/1077695814551832

Article Information

Volume: 69 issue: 4, page(s): 386-403

Article first published online: September 24, 2014; Issue published: December 1, 2014

Angela Ka Ying Mak¹, James G. Hutton²

¹Monash University, Berwick, Victoria, Australia

²Fairleigh Dickinson University, Hackensack, NJ, USA

Corresponding Author: Angela Ka Ying Mak, Senior Lecturer and Head of Public Relations, School of Media, Film and Journalism, Monash University, Berwick, Victoria 3806, Australia. Email: angela.mak@monash.edu

Abstract

Teaching fundamental public relations courses to students from diverse backgrounds poses additional complexities in learning effectiveness. This exploratory study evaluated the effectiveness and identified the challenges of using films to teach public relations among nonmajor students. Results from an online survey and two focus groups found that the use of films to teach public relations concepts to nonmajors is an effective means of developing greater understanding and appreciation of concepts. A heuristic model was developed to help public relations educators to use this pedagogical technique on deciding how to teach public relations courses and concepts.

Keywords

active learning, films, movies, public relations, teaching

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