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Journalism & Mass Communication Educator

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Journalism Degree Motivations

Serena Carpenter, August E. Grant, and Anne Hoag

Journalism & Mass Communication Educator 2014 71:1, 5-27

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Journalism Degree Motivations

Serena Carpenter, August E. Grant, and Anne Hoag

Journalism & Mass Communication Educator 2014 71:1, 5-27

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Journalism Degree Motivations: The Development of a Scale

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Serena Carpenter¹

1Michigan State University, East Lansing, MI, USA
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, August E. Grant²

2University of South Carolina, Columbia, SC, USA
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, Anne Hoag³

3Penn State University, University Park, PA, USA
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First Published September 24, 2014 Research Article

https://doi.org/10.1177/1077695814551835

Article Information

Volume: 71 issue: 1, page(s): 5-27

Article first published online: September 24, 2014; Issue published: March 1, 2016

Serena Carpenter¹, August E. Grant², Anne Hoag³

¹Michigan State University, East Lansing, MI, USA

²University of South Carolina, Columbia, SC, USA

³Penn State University, University Park, PA, USA

Corresponding Author: Serena Carpenter, School of Journalism, Michigan State University, Room 344, 404 Wilson Road, East Lansing, MI 48824, USA. Email: carp@msu.edu

Abstract

Scientific knowledge should reflect valid, consistent measurement. It is argued research on scale development needs to be more systematic and prevalent. The intent of this article is to address scale development by creating and validating a construct that measures the underlying reasons why undergraduate students seek a degree in journalism, the Journalism Degree Motivations (JDM) scale. Through a multimethod approach and seven-step process, a set of motivations that reflect existing theory and measures was developed. The JDM scale is composed of eight factors: social responsibility, reporting, social prestige, sports media, photography, writing, varied career, and numbers and science anxiety.

Keywords

journalism education, motivations, scale development, factor analysis, scale reporting

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