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Journalism & Mass Communication Educator

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Preparing Tomorrow’s Leaders

Carolyn Bronstein and Kathy R. Fitzpatrick

Journalism & Mass Communication Educator 2015 70:1, 75-88

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Preparing Tomorrow’s Leaders

Carolyn Bronstein and Kathy R. Fitzpatrick

Journalism & Mass Communication Educator 2015 70:1, 75-88

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Preparing Tomorrow’s Leaders: Integrating Leadership Development in Journalism and Mass Communication Education

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Carolyn Bronstein¹

1DePaul University, Chicago, IL, USA
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, Kathy R. Fitzpatrick²

2Florida International University, North Miami, FL, USA
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First Published January 13, 2015 Research Article

https://doi.org/10.1177/1077695814566199

Article Information

Volume: 70 issue: 1, page(s): 75-88

Article first published online: January 13, 2015; Issue published: March 1, 2015

Carolyn Bronstein¹, Kathy R. Fitzpatrick²

¹DePaul University, Chicago, IL, USA

²Florida International University, North Miami, FL, USA

Corresponding Author: Carolyn Bronstein, Associate Professor of Communication, College of Communication, DePaul University, Chicago, IL 60604, USA. Email: cbronste@depaul.edu

Abstract

New journalism and mass communication curricula must prepare students to lead the media revolutions of the twenty-first century. Journalism, public relations, and advertising are being transformed by new media platforms and entrepreneurship, and these fields are now defined by rapid, radical change. Yet, the corresponding—and urgent—need to incorporate leadership education has not been widely articulated as a curricular priority. Leadership education would help students develop the knowledge and skills to lead dynamic industries and a leadership mind-set oriented to innovation. Leadership education would be especially beneficial for female students entering fields in which women are underrepresented in senior leadership.

Keywords

leadership, curriculum reform, women, gender gap, entrepreneurship, soft skills

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