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Abstract
A survey of 61 master’s degree advertising programs reveals significant trends in program titles, curriculum design, course delivery, and students served. The results provide insight for current and planned master’s degree programs as research predicts a continued increase in demand for master’s education over the next decade. Survey results are compared against overall education trends such as the growth of non-traditional students, increase in online education delivery, and the increase of for-profit universities.
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Author Biographies
Keith A. Quesenberry is an assistant professor of marketing in the Department of Management and Business at Messiah College. His research interests include storytelling and digital media in marketing and education.
Michael K. Coolsen is an associate professor of marketing in the John L. Grove College of Business at Shippensburg University. His research interests include consumer psychology and the consumer-brand relationship.
Kristen Wilkerson is an adjunct assistant professor at the University of North Carolina, Asheville. Her primary research interests lie in the areas of advertising ethics and creative strategy.
