Online learning is complementing and even replacing traditional face-to-face educational models at colleges and universities across the world. Distance education offers pedagogical and resource advantages—flexibility, greater access to education, and increased university revenues. Distance education also presents challenges such as learning to create effective online assignments that engage students, especially in public relations, where team-based learning and collaboration are key. Instructors from two U.S. universities—one comprehensive university and one research university—evaluated student performance on and feedback from a cross-university online team-based project. Emergent themes from student performance and feedback reflect research in scaffolding and engagement theory.

Allen, I. E., Seaman, J. (2011). Going the distance: Online education in the United States. Babson Park, MA: Babson Survey Research Group.
Google Scholar
Allen, I. E., Seaman, J. (2015). Grade level: Tracking online learning in the United States. Babson Park, MA: Babson Survey Research Group.
Google Scholar
Battalio, J. T. (2006). Teaching a distance education version of the technical communication service course: Timesaving strategies. Journal of Technical Writing & Communication, 36, 273-296.
Google Scholar | SAGE Journals
Borthick, A. F., Jones, D. R., Wakai, S. (2003). Designing learning experiences within learners’ zones of proximal development (ZPDs): Enabling collaborative learning on-site and on-line. Journal of Information Systems, 17, 107-135.
Google Scholar | Crossref
Brandon, D., Hollingshead, A. B. (1999). Collaborative learning and computer-supported groups. Communication Education, 48, 109-126.
Google Scholar | Crossref | ISI
Chang, Y., Hannafin, M. J. (2015). The uses (and misuses) of collaborative distance education technologies: Implications for the debate on transience in technology. The Quarterly Review of Distance Education, 16, 77-92.
Google Scholar
Coffey, A., Atkinson, P. (1996). Concepts and coding. In Coffee, A., Atkinson, P. (Eds.), Making sense of qualitative data: Compementary research strategies (pp. 32-42). Thousand Oaks, CA: SAGE.
Google Scholar
Collins, P. H. (1990). Black feminist thought: Knowledge, consciousness, and the politics of empowerment. Boston, MA: Unwin Hyman.
Google Scholar
Coombs, W. T., Rybacki, K. (1999). Public relations: Where is pedagogy? Public Relations Review, 25, 55-58.
Google Scholar | Crossref | ISI
Corno, L., Mandinach, E. B. (1983). The role of cognitive engagement in classroom learning and motivation. Educational Psychologist, 18, 88-108.
Google Scholar | Crossref
Dabbagh, N. (2003). Scaffolding: An important teacher competency in online learning. TechTrends, 47, 39-44.
Google Scholar | Crossref
Dillenbourg, P. (1999). Collaborative learning: Cognitive and computational approaches (Vol. 1). London, England: Emerald Group.
Google Scholar
Ellingsworth, H. W. (1983). Adaptive intercultural communication. In Gudykunst, W. B. (Ed.), Intercultural communication theory (pp. 195-204). Beverly Hills, CA: SAGE.
Google Scholar
Finn, J. D., Zimmer, K. S. (2012). Student engagement: What is it? Why does it matter? In Christenson, S. L., Reschly, A. L., Wylie, C. (Eds.), Handbook of research on student engagement (pp. 97-131). New York, NY: Springer.
Google Scholar | Crossref
Fraustino, J. D., Briones, R., Janoske, M. (2015). Can every class be a Twitter chat?: Cross-institutional collaboration and experiential learning in the social media classroom. Journal of Public Relations Education, 1, 1-18.
Google Scholar
Gilmore, S., Warren, S. (2007). Emotion online: Experiences of teaching in a virtual learning environment. Human Relations, 60, 581-608.
Google Scholar | SAGE Journals | ISI
Graham, M., Scarborough, H., Goodwin, C. (1999). Implementing computer mediated communication in an undergraduate course—A practical experience. Journal of Asynchronous Learning Networks, 3, 32-45.
Google Scholar
Han, G., Newell, J. (2014). Enhancing student learning in knowledge-based courses: Integrating team-based learning in mass communication theory classes. Journalism & Mass Communication Educator, 69, 180-196.
Google Scholar | SAGE Journals
Hannafin, M. J., Land, S. M. (1997). The foundations and assumptions of technology-enhanced students-centered learning environments. Instructional Science, 25, 167-202.
Google Scholar | Crossref | ISI
Hannafin, M. J., Land, S., Oliver, K. (1999). Open learning environments: Foundations and models. In Reigeluth, C. (Ed.), Instructional design theories and models: A new paradigm of theories and models (Vol. 2, pp. 115-140). Mahwah, NJ: Lawrence Erlbaum.
Google Scholar
Hara, N., Kling, R. (1999). Students’ frustrations with a web-based distance education course. First Monday, 4(12). Retrieved from http://firstmonday.org/ojs/index.php/fm/article/view/710/620
Google Scholar
Harding, S. (1991). Whose science? Whose knowledge? Thinking from women’s lives. Ithaca, NY: Cornell University Press.
Google Scholar
Hart, C. (2012). Factors associated with student persistence in an online program of study: A review of the literature. Journal of Interactive Online Learning, 11, 19-42.
Google Scholar
Jarvela, S. (1995). The cognitive apprenticeship model in a technology rich learning environment: Interpreting the learning interaction. Learning and Instruction, 5, 237-259.
Google Scholar | Crossref
Johnson, D. (2007). The state of cooperative learning in postsecondary and professional settings. Educational Psychological Review, 19, 15-29.
Google Scholar | Crossref | ISI
Johnson, R. T., Johnson, D. W., Holubec, E. J. (1998). Cooperation in the Classroom. Boston: Allyn and Bacon.
Google Scholar
Joo, K. P., Andres, C., Shearer, R. (2014). Promoting distance learners’ cognitive engagement and learning outcomes: Design-based research in the Costa Rican National University of Distance Education. The International Review of Research in Open and Distance Learning, 15, 188-210.
Google Scholar | Crossref
Kagan, S. (1992). Cooperative Learning. San Juan Capistrano, CA: Resources for Teachers, Inc.
Google Scholar
Kalmbach, J. (1997). The computer and the page. Norwood, NJ: Ablex.
Google Scholar
Kearsley, G., Shneiderman, B. (1998). Engagement theory: A framework for technology-based teaching and learning. Educational Technology, 38, 20-23.
Google Scholar
Kettner-Polley, R. (1999). The making of a virtual professor. Journal of Asynchronous Learning Networks, 3, 46-66.
Google Scholar
Lauring, J. (2011). Intercultural organizational communication: The social organizing of interaction in international encounters. Journal of Business Communication, 42, 231-255.
Google Scholar | SAGE Journals
Lengel, R. H., Daft, R. L. (1988). The selection of communication media as an executive skill. Academy of Management Executive, 2, 225-232.
Google Scholar | Crossref
Lieb, T. (1999). Incorporating multimedia into the writing course. Syllabus, 13, 51-53.
Google Scholar
Lindlof, T. R. (1995). Qualitative communication research methods. Thousand Oaks, CA: SAGE.
Google Scholar
Marron, M. B. (2015). New generations require changes beyond the digital. Journalism & Mass Communication Educator, 70, 123-124.
Google Scholar | SAGE Journals
McConnell, D. (2006). E-learning groups and communities: Imagining learning in the age of the internet. Oxford, UK: Oxford University Press.
Google Scholar
McLoughlin, C., Oliver, R. (1999). Pedagogic roles and dynamics in telematics environments. In Selinger, M., Pearson, J. (Eds.), Telematics in education: Trends and issues (pp. 32-50). Kidlington, UK: Pergamon.
Google Scholar | Crossref
McLoughlin, C., Winnips, J. C., Oliver, R. (2000, June). Supporting constructivist learning through learner support online. EdMedia 2000 Proceedings. Retrieved from http://files.eric.ed.gov/fulltext/ED447782.pdf
Google Scholar
Melton, J., Hicks, N. (2011). Integrating social and traditional media in the client project. Business Communication Quarterly, 74, 494-504.
Google Scholar | SAGE Journals
Moore, J. (2014). Effects of online interaction and instructor presence on students’ satisfaction and success with online undergraduate public relations courses. Journalism & Mass Communication Educator, 69, 271-288.
Google Scholar | SAGE Journals
Moore, M. G. (1989). Three types of interaction. American Journal of Distance Education, 3, 1-6.
Google Scholar | Crossref
Moore, M. G., Kearsley, G. (1996). Distance education: A systems view. Belmont, CA: Wadsworth.
Google Scholar
Morse, J. M. (1994). Emerging from the data: The cognitive processes of analysis in qualitative inquiry. In Morse, J. M. (Ed.), Critical issues in qualitative research methods (pp.23-43). Thousand Oaks, CA: SAGE.
Google Scholar
Parks, P. (2015). A collaborative approach to experiential learning in university newswriting and editing classes: A case study. Journalism & Mass Communication Educator, 70, 125-140.
Google Scholar | SAGE Journals
Parry, M. (2009, August). Professors embrace online courses despite qualms about quality. The Chronicle of Higher Education. Retrieved from http://chronicle.com/article/Professors-Embrace-online/48235
Google Scholar
Pew Research Center . (2005). Trends 2005. Washington, DC: Author.
Google Scholar
Phipps, R., Merisotis, J. (1999). What’s the difference? A review of contemporary research on the effectiveness of distance learning in higher education. Washington, DC: The Institute for Higher Education Policy. Retrieved from http://files.eric.ed.gov/fulltext/ED429524.pdf
Google Scholar
Picciano, A. G. (2002). Beyond student perceptions: Issues of interaction, presence, and performance in an online course. Journal of Asynchronous Learning Networks, 6, 21-41.
Google Scholar
Poniatowski, K. (2012). Getting students ready to write: An experiment in online teaching and learning. Journalism & Mass Communication Educator, 67, 120-133.
Google Scholar | SAGE Journals
Pressley, M., Hogan, K., Wharton-McDonald, R., Mistretta, J., Ettenberger, S. (1996). The challenges of instructional scaffolding: The challenges of instruction that supports student thinking. Learning Disabilities Research & Practice, 11(3), 138-146.
Google Scholar
Qing, L. (2002). Exploration of collaborative learning and communication in an educational environment using computer-mediated communication. Journal of Research on Technology in Education, 34, 503-517.
Google Scholar | Crossref
Revere, L., Kovach, J. V. (2011). Online technologies for engaged learning: A meaningful synthesis for educators. The Quarterly Review of Distance Education, 12, 113-124.
Google Scholar
Shedletsky, L. J., Aiken, J. E. (2001). The paradoxes of online academic work. Communication Education, 50, 206-217.
Google Scholar | Crossref
Slavin, R. E. (1995). Cooperative learning: Theory, research, and practice (2nd ed.). Boston, MA: Allyn & Bacon.
Google Scholar
Swan, K. (2002). Building learning communities in online courses: The importance of interaction. Education, Communication & Information, 2, 23-49.
Google Scholar | Crossref
Swan, K., Richardson, J. C. (2003). Examining social presence in online courses in relations to students’ perceived learning and satisfaction. Journal of Asynchronous Learning Networks, 7, 68-82.
Google Scholar
Tobin, T. J. (2014). Increase online student retention with universal design for learning. The Quarterly Review of Distance Education, 15, 13-24.
Google Scholar
Vanhorn, S., Pearson, J. C., Child, J. T. (2008). The online communication course: The challenges. Qualitative Research Reports in Communication, 9, 29-36.
Google Scholar | Crossref
Vygotsky, L. S., Cole, M. (1978). Mind in society: The development of higher psychological processes. Cambridge, MA: Harvard University Press.
Google Scholar
Wang, Z., Chen, L., Anderson, T. (2014). A framework for interaction and cognitive engagement in connectivist learning contexts. The International Review of Research in Open and Distance Learning, 15, 121-141.
Google Scholar | Crossref | ISI
Wegner, S., Holloway, K., Garton, E. (1999). The effects of internet-based instruction on student learning. Journal of Asynchronous Learning Networks, 3, 98-106.
Google Scholar
Young, M. F. (1993). Instructional design for situated learning. Educational Technology Research & Development, 41, 43-58.
Google Scholar | Crossref | ISI
View access options

My Account

Welcome
You do not have access to this content.



Chinese Institutions / 中国用户

Click the button below for the full-text content

请点击以下获取该全文

Institutional Access

does not have access to this content.

Purchase Content

24 hours online access to download content

Your Access Options


Purchase

JMC-article-ppv for $36.00

Article available in: