Abstract
Journalism education started in Brazil in 1947. Today, it comes under the field of Social Communication, along with Advertising, Public Relations, Film, and Radio & TV. For almost 40 years, from 1970 to 2009, a journalism diploma was mandatory to work in a newsroom. As part of the field of Applied Social Sciences, journalism remains popular among the young generation: The demand for undergraduate bachelor’s programs has attracted fairly high levels of enrollment in the last three decades. For the purposes of this article, we analyze the application of the 2013 Guidelines for Journalism Education to verify whether bachelor’s programs in journalism include or neglect an important axis in the process of instruction: knowledge of the world and the intellectual challenges of journalistic routines, as suggested in the United Nations Educational, Scientific and Cultural Organization’s (UNESCO) Model Curricula for Journalism Education.
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Author Biographies
Sonia Virgínia Moreira is a journalist and journalism professor at the Social Communication Faculty of the State University of Rio de Janeiro, member of the board of trustees of the Brazilian Society for Interdisciplinary Studies in Communication, vice-president of the Brazilian Association of Journalism Researchers (2013-2017).
Cláudia Lago is a journalist and professor at the Shool of Communication and Arts, University of São Paulo, president of the Brazilian Association of Journalism Researchers (2013-2017), chair of the Journalism Research and Education Section of IAMCR (2016-2020).

