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Abstract
Social media have affected daily activities, communication practices, and business practices throughout society. Social media are more frequently embraced in higher education as well. One indication of this growth is the fact that more than half of all teaching faculty use social media at least monthly for professional reasons, with professors in professions and applied sciences being at the forefront of the use. Interviews with more than 20 industry professionals representing nonprofits, corporations, and subject matter experts provide insights into key considerations for social media education. Future social media education should provide not only academic training but also industry expertise.
Keywords social media, public relations, social media pedagogy
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Author Biographies
Karen Freberg is an associate professor in strategic communications at the University of Louisville. Her research focuses on social media, social media pedagogy and public relations, and crisis communications.
Carolyn Mae Kim is an associate professor of public relations at Biola University. Her research focuses on social media, public relations pedagogy, and credibility.
