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First published online May 13, 2016

Academic workshops: A place to let go?

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Alvesson M., Gabriel Y. (2013) ‘Beyond Formulaic Research: In Praise of Greater Diversity in Organizational Research and Publications’, Academy of Management Learning & Education 12(2): 245–63.
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Bernard Cova is a professor of marketing at Kedge Business School, Domaine de Luminy, France, and a visiting professor at Bocconi University in Milan, Italy. He has participated in postmodernist streams of consumer research and marketing and is also a business-to-business marketing researcher, primarily in the field of project marketing. His work has been published in International Journal of Research in Marketing, European Journal of Marketing, Journal of Marketing Management, Marketing Theory, Consumption, Market & Culture, Journal of Business Research, Industrial Marketing Management and Journal of Business & Industrial Marketing. Address: Kedge Business School, Domaine de Luminy, BP 921, 13288 Marseille Cedex 9, France. [email: [email protected]]

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Article first published online: May 13, 2016
Issue published: June 2016

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Published online: May 13, 2016
Issue published: June 2016



Bernard Cova
Kedge Business School, France

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