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Abstract
The number of international schools is growing, especially in Asia. This presents competitive challenges; most obviously for student recruitment and retention. However, demand for places at these schools is also growing. As a result, while international schooling may feel competitive, aggregate economic data show that growing numbers do not axiomatically equate to fierce competition; many schools enjoy benign market pressures. This observation, the paper concludes, encourages a more nuanced view of international school competition across Asia – and of its gold rush conditions.
Keywords International school, industry, economics, market, competition
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Author biography
Denry Machin, PhD, is an Associate Lecturer with Keele University (UK) and an educational consultant specialising in new school start-ups in Asia. His research interests include corporate influences on education, educational markets, school leadership and management, and headship in international schools.
