Littering Reduction: A Systematic Review of Research 1995–2015
Abstract
Littering continues to be a problem worldwide. The purpose of this article is to update earlier systematic reviews on littering and using a scorecard of seven social marketing components, assess the extent of social marketing use in identified littering programs. Following Center for Reviews and Dissemination guidelines, the search included all peer-reviewed studies published between 1995 and 2015 in the English language available through 10 databases. A total of 1,220 articles were initially identified and resulted in a final set of 17 that met the study criteria. The analysis revealed key insights including a lack of social marketing use in litter prevention efforts to date providing an opportunity for future research. Limitations of the current study and opportunities for future research are outlined.
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Biographies
Yara Almosa is a social marketer who focuses on marketing orientation in organisations and environmental behaviours including littering. Yara has worked with national and international social marketing projects to change behaviors. Email: [email protected]
Joy Parkinson is a social marketing expert who has worked in industry and universities across Australia. Joy focuses on decision-making, consumer behavior, social media and behavior change. She has worked on a variety of health and social marketing projects to change behaviors in contexts including healthy eating, physical activity, and breastfeeding. Joy has published in scholarly journals including Journal of Business Research, International Journal of Consumer Studies and Journal of Services Marketing. Email: [email protected]
Sharyn Rundle-Thiele is an internationally renowned marketing expert who bridges academia with practice. Sharyn has been with Griffith University since 2009 and she leads Social Marketing @ Griffith. Sharyn’s research focuses on behavior change and she currently serves as an advisor on a diverse range of social marketing projects. Her current projects include changing adolescent attitudes towards drinking alcohol (see http://gameon.rcs.griffith.edu.au/) and increasing healthy eating and physical activity to combat obesity. Sharyn has managed both large and small qualitative and quantitative studies including formative research to gain consumer and stakeholder insights, segmentation studies, customer loyalty choice modelling and behavioral change. Sharyn has published over 100-refereed papers, reports and she co-authors Australia’s market leading Marketing Principles textbook. Email: [email protected]
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Article first published online: March 7, 2017
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