Using Human Information Processing Principles to Design Advanced Traveler Information Systems

The concepts of human information processing provide design recommendations for advanced traveler information systems (ATISs). A driver’s information processing model for the ATIS environment is proposed. This qualitative model explicitly depicts how drivers process ATIS information, from the moment it is received until a decision is made in response to the information. The model is supported by data collected with a driving simulator. The results of the driving simulator study indicate that, because of the limitations of human memory, drivers prefer to have short, simple ATIS information conveyed to them whenever the circumstance allows. Furthermore, drivers do not always need or want visually displayed information (e.g., an electronic map) to assist them in route navigation. In unfamiliar traffic networks, a motorist’s propensity to change routes is strongly correlated to the quality of ATIS information being processed. With the right amount of traffic information presented using an effective conveyance method, more drivers are likely to accept and use ATIS information and divert to alternate routes. The challenge for ATIS designers is to provide options that are acceptable to ATIS users.