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First published online January 1, 2014

Rewarding Safe and Environmentally Sustainable Driving: Systematic Review of trials

Rune Elvik [email protected]View all authors and affiliations

Volume 2465, Issue 1

https://doi.org/10.3141/2465-01

Abstract

The paper reviews trials designed to reward safe and environmentally sustainable driving. The most common type of trial offered monetary rewards to drivers for not speeding or for reducing mileage. Seven trials were identified. The most successful incentive schemes for reducing speeding were associated with a 60% to 80% reduction of speeding. Trials designed to reduce mileage were not as successful and resulted in mileage reductions of 0% to 10%. Small samples and high attrition rates (i.e., participants dropping out of the study before it was completed) characterized most trials. There is also likely to be self-selection bias, but the size of this bias is difficult to determine. Data for Sweden and Denmark suggest that bias could be substantial. Therefore, the effects found in the trials reported so far reflect what can be accomplished in groups of highly motivated drivers.

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Published In

Transportation Research Record

Volume 2465, Issue 1

Pages: 1 - 7

Article first published online: January 1, 2014

Issue published: January 2014

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© 2014 National Academy of Sciences.

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Authors

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Rune Elvik

Institute of Transport Economics, Gaustadalleen 21, NO-0349 Oslo, Norway.

[email protected]

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