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First published online October 1, 2009

Eighteen-Month-Old Infants Show Increased Helping Following Priming with Affiliation

Abstract

We show that the mere hint of affiliation dramatically increases prosocial behavior in infants. Eighteen-month-old infants helped a person in need more often, and more spontaneously, when primed with photographs evoking affiliation than when primed with photographs evoking individuality. This study demonstrates that social primes can have an influence on infant behavior, and so opens up a wealth of possibilities for future research. In addition, these data have wide-ranging practical implications, suggesting that subtle changes to the social environment can promote prosocial behavior in children.

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Article first published online: October 1, 2009
Issue published: October 2009

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© 2009 Association for Psychological Science.
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History

Manuscript received: August 13, 2008
Revision received: February 26, 2009
Published online: October 1, 2009
Issue published: October 2009
PubMed: 19674388

Authors

Affiliations

Harriet Over
Max Planck Institute for Evolutionary Anthropology, Leipzig, Germany
Cardiff University
Malinda Carpenter
Max Planck Institute for Evolutionary Anthropology, Leipzig, Germany

Notes

Address correspondence to Harriet Over, Department of Developmental and Comparative Psychology, Max Planck Institute for Evolutionary Anthropology, Leipzig 04103, Germany, e-mail: [email protected].

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