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First published online August 1, 2014

Direct-to-Consumer Racial Admixture Tests and Beliefs About Essential Racial Differences

Abstract

Although at first relatively disinterested in race, modern genomic research has increasingly turned attention to racial variations. We examine a prominent example of this focus—direct-to-consumer racial admixture tests—and ask how information about the methods and results of these tests in news media may affect beliefs in racial differences. The reification hypothesis proposes that by emphasizing a genetic basis for race, thereby reifying race as a biological reality, the tests increase beliefs that whites and blacks are essentially different. The challenge hypothesis suggests that by describing differences between racial groups as continua rather than sharp demarcations, the results produced by admixture tests break down racial categories and reduce beliefs in racial differences. A nationally representative survey experiment (N = 526) provided clear support for the reification hypothesis. The results suggest that an unintended consequence of the genomic revolution may be to reinvigorate age-old beliefs in essential racial differences.

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Biographies

Jo C. Phelan is a professor of sociomedical sciences in the Columbia University Mailman School of Public Health. Her research focuses on social conditions as fundamental causes of inequalities in health and mortality; stigma, prejudice, and discrimination, especially with respect to mental illness; and the impact of the genomic revolution on stigma and racial attitudes. She is particularly interested in the interplay between structural conditions and social psychological processes in the creation and reproduction of inequalities.
Bruce G. Link is a professor of epidemiology and sociomedical sciences at the Mailman School of Public Health of Columbia University and a research scientist at New York State Psychiatric Institute. His interests include the nature and consequences of stigma for people with mental illnesses, the connection between mental illnesses and violent behaviors, and explanations for associations between social conditions and morbidity and mortality.
Sarah Zelner is a PhD candidate in sociology at the University of Pennsylvania. She has an MPH from Columbia University and a BA from Bryn Mawr College. Her research interests are in urban sociology and sociology of culture. Her dissertation is an ethnographic study of processes of integration in a diverse urban neighborhood.
Lawrence H. Yang is an associate professor of epidemiology at the Mailman School of Public Health at Columbia University. His research focuses on several areas of psychiatric epidemiology. This includes theoretical and empirical work on how culture (via the “what matters most approach”) is conceputalized in relation to stigma and mental illness, in particular within Chinese groups. He currently has an NIMH R01 grant to examine the neurocognitive and social cognitive underpinnings of the new designation of a “high risk for psychosis.”

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Published In

Article first published online: August 1, 2014
Issue published: September 2014

Keywords

  1. genomic research
  2. racial attitudes
  3. media impact

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© American Sociological Association 2014.
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PubMed: 25870464

Authors

Affiliations

Jo C. Phelan
Columbia University, New York, NY, USA
Bruce G. Link
Columbia University and New York State Psychiatric Institute, New York, NY, USA
Sarah Zelner
University of Pennsylvania, Philadelphia, PA, USA
Lawrence H. Yang
Columbia University, New York, NY, USA

Notes

Jo Phelan, Columbia University, 722 W. 168th St, New York, NY 10032, USA. Email: [email protected]

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