Abstract
Women who have not yet entered science, technology, engineering, and mathematics (STEM) fields underestimate how well they will perform in those fields (e.g., Correll, 2001; Meece, Parsons, Kaczala, & Goff, 1982). It is commonly assumed that female role models improve women’s beliefs that they can be successful in STEM. The current work tests this assumption. Two experiments varied role model gender and whether role models embody computer science stereotypes. Role model gender had no effect on success beliefs. However, women who interacted with nonstereotypical role models believed they would be more successful in computer science than those who interacted with stereotypical role models. Differences in women’s success beliefs were mediated by their perceived dissimilarity from stereotypical role models. When attempting to convey to women that they can be successful in STEM fields, role model gender may be less important than the extent to which role models embody current STEM stereotypes.
| Bandura, A. (1997). Self-efficacy: The exercise of control. New York, NY: W.H. Freeman. Google Scholar | |
| Barbercheck, M. (2001). Mixed messages: Men and women in advertisements in science. In Women, science, and technology: A reader in feminist science studies (pp. 117–131). London: Routledge. Google Scholar | |
| Baron, R. M., Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173–1182. Google Scholar | Crossref | Medline | ISI | |
| Baruch, R., Nagy, J. (1977). Females and males in the potential scientist pool: A study of the early college years. Washington, DC: National Science Foundation. Google Scholar | |
| Betz, N. E., Hackett, G. (1981). The relationship of career-related self-efficacy expectations to perceived career options in college women and men. Journal of Counseling Psychology, 28, 399–410. Google Scholar | Crossref | ISI | |
| Borg, A. (1999). What draws women to and keeps women in computing? The Annuals of the New York Academy of Sciences, 869, 102–105. Google Scholar | Crossref | ISI | |
| Brown, J. D., Novick, N. J., Lord, K. A., Richards, J. M. (1992). When Gulliver travels: Social context, psychological closeness, and self-appraisals. Journal of Personality and Social Psychology, 62, 717–727. Google Scholar | Crossref | ISI | |
| Buunk, A. P., Peiró, J. M., Griffioen, C. (2007). A positive role model may stimulate career oriented behavior. Journal of Applied Social Psychology, 37, 1489–1500. Google Scholar | Crossref | ISI | |
| Canes, B. J., Rosen, H. S. (1995). Following in her footsteps? Faculty gender composition and women’s choices of college majors. Industrial and Labor Relations Review, 48, 486–504. Google Scholar | |
| Ceci, S. J., Williams, W. M., Barnett, S. M. (2009). Women’s underrepresentation in science: Sociocultural and biological considerations. Psychological Bulletin, 135, 218–261. Google Scholar | Crossref | Medline | ISI | |
| Cejka, M. A., Eagly, A. H. (1999). Gender-stereotypic images of occupations correspond to the sex segregation of employment. Personality and Social Psychology Bulletin, 25, 413–423. Google Scholar | SAGE Journals | ISI | |
| Cheryan, S., Plaut, V. C. (2010). Explaining underrepresentation: A theory of precluded interest. Sex Roles, 63, 475–488. Google Scholar | Crossref | Medline | ISI | |
| Cheryan, S., Plaut, V. C., Davies, P. G., Steele, C. M. (2009). Ambient belonging: How stereotypical cues impact gender participation in computer science. Journal of Personality and Social Psychology, 97, 1045–1060. Google Scholar | Crossref | Medline | ISI | |
| Cohen, G., Garcia, J. (2005). “I am us”: Negative stereotypes as collective threats. Journal of Personality and Social Psychology, 89, 566–582. Google Scholar | Crossref | Medline | ISI | |
| Correll, S. J. (2001). Gender and the career choice process: The role of biased self-assessments. American Journal of Sociology, 106, 1691–1730. Google Scholar | Crossref | ISI | |
| Correll, S. J. (2004). Constraints into preferences: Gender, status, and emerging career aspirations. American Sociological Review, 69, 93–113. Google Scholar | SAGE Journals | ISI | |
| Dasgupta, N., Asgari, S. (2004). Seeing is believing: Exposure to counterstereotypic women leaders and its effect on the malleability of automatic gender stereotyping. Journal of Experimental Social Psychology, 40, 642–658. Google Scholar | Crossref | ISI | |
| Davies, P. G., Spencer, S. J., Quinn, D. M., Gerhardstein, R. (2002). Consuming images: How television commercials that elicit stereotype threat can restrain women academically and professionally. Personality and Social Psychology Bulletin, 28, 1615–1628. Google Scholar | SAGE Journals | ISI | |
| de Cohen, C. C., Deterding, N. (2009). Widening the net: National estimates of gender disparities in engineering. Journal of Engineering Education, 98, 211–226. Google Scholar | Crossref | ISI | |
| Deaux, K., Lewis, L. L. (1984). Structure of gender stereotypes: Interrelationships among components and gender label. Journal of Personality and Social Psychology, 46, 991–1004. Google Scholar | Crossref | ISI | |
| Deaux, K., Major, B. (1987). Putting gender into context: An interactive model of gender-related behavior. Psychological Review, 94, 369–389. Google Scholar | Crossref | ISI | |
| Diekman, A. B., Brown, E., Johnston, A., Clark, E. (2010). Seeking congruity between goals and roles: A new look at why women opt out of STEM careers. Psychological Science, 21, 1051–1057. Google Scholar | SAGE Journals | ISI | |
| Dotsch, R., Wigboldus, D. H. J. (2008). Virtual prejudice. Journal of Experimental Social Psychology, 44, 1194–1198. Google Scholar | Crossref | ISI | |
| Downing, R. A., Crosby, F. J., Blake-Beard, S. (2005). The perceived importance of developmental relationships on women undergraduates' pursuit of science. Psychology of Women Quarterly, 29, 419–426. Google Scholar | SAGE Journals | ISI | |
| Eagly, A. H. (1987). Sex differences in social behavior: A social-role interpretation. Hillsdale, NJ and England: Lawrence Erlbaum. Google Scholar | |
| Eagly, A. H., Steffen, V. J. (1984). Gender stereotypes stem from the distribution of women and men into social roles. Journal of Personality and Social Psychology, 46, 735–754. Google Scholar | Crossref | ISI | |
| Eagly, A. H., Wood, W. (1982). Inferred sex differences in status as a determinant of gender stereotypes about social influence. Journal of Personality and Social Psychology, 43, 915–928. Google Scholar | Crossref | ISI | |
| Eastwick, P. W., Gardner, W. L. (2009). Is it a game? Evidence for social influence in the virtual world. Social Influence, 4, 18–32. Google Scholar | ISI | |
| Ehrlinger, J., Dunning, D. (2003). How chronic self-views influence (and potentially mislead) estimates of performance. Journal of Personality and Social Psychology, 84, 5–17. Google Scholar | Crossref | Medline | ISI | |
| Fagot, B. J. (1977). Consequences of cross-gender behavior in preschool children. Child Development, 48, 902–907. Google Scholar | Crossref | ISI | |
| Hill, C., Corbett, C., Rose, A. (2010). Why so few? Women in science, technology, engineering, and mathematics. Washington, DC: AAUW. Google Scholar | |
| Inzlicht, M., Ben-Zeev, T. (2000). A threatening intellectual environment: Why females are susceptible to experiencing problem-solving deficits in the presence of males. Psychological Science, 11, 365–371. Google Scholar | SAGE Journals | ISI | |
| Jussim, L. J., Coleman, L. M., Lerch, L. (1987). The nature of stereotypes: A comparison and integration of three theories. Journal of Personality and Social Psychology, 52, 536–546. Google Scholar | Crossref | ISI | |
| Jussim, L. J., McCauley, C. R., Lee, Y. T. (1995). Why study stereotype accuracy and inaccuracy. In Lee, Y. T., Jussim, L. J., McCauley, C. R. (Eds.), Stereotype accuracy: Toward appreciating group differences (pp. 3–28). Washington, DC: American Psychological Association. Google Scholar | Crossref | |
| Krueger, J., Rothbart, M. (1988). Use of categorical and individuating information in making inferences about personality. Journal of Personality and Social Psychology, 55, 187–195. Google Scholar | Crossref | Medline | ISI | |
| Kunda, Z., Oleson, K. C. (1995). Maintaining stereotypes in the face of disconfirmation: Constructing grounds for subtyping deviants. Journal of Personality and Social Psychology, 68, 565–579. Google Scholar | Crossref | Medline | ISI | |
| Locksley, A., Borgida, E., Brekke, N., Hepburn, C. (1980). Sex stereotypes and social judgment. Journal of Personality and Social Psychology, 39, 821–831. Google Scholar | Crossref | ISI | |
| Lockwood, P. (2006). “Someone like me can be successful”: Do college students need same-gender role models? Psychology of Women Quarterly, 30, 36–46. Google Scholar | SAGE Journals | ISI | |
| Lockwood, P., Kunda, Z. (1997). Superstars and me: Predicting the impact of role models on the self. Journal of Personality and Social Psychology, 73, 91–103. Google Scholar | Crossref | ISI | |
| Lockwood, P., Marshall, T. C., Sadler, P. (2005). Promoting success or preventing failure: Cultural differences in motivation by positive and negative role models. Personality and Social Psychology Bulletin, 31, 379–392. Google Scholar | SAGE Journals | ISI | |
| Lunneborg, P. W. (1982). Role model influencers of nontraditional professional women. Journal of Vocational Behavior, 20, 276–281. Google Scholar | Crossref | ISI | |
| Maccoby, E. E., Jacklin, C. N. (1974). The psychology of sex differences. Stanford, CA: Stanford University Press. Google Scholar | |
| Margolis, J., Fisher, A. (2002). Unlocking the clubhouse: Women in computing. Cambridge, MA: MIT Press. Google Scholar | |
| Martin, A., Marsh, H. (2005). Motivating boys and motivating girls: Does teacher gender really make a difference? Australian Journal of Education, 49, 320–334. Google Scholar | SAGE Journals | |
| Marx, D. M., Roman, J. S. (2002). Female role models: Protecting women’s math test performance. Personality and Social Psychology Bulletin, 28, 1183–1193. Google Scholar | SAGE Journals | ISI | |
| Marx, D. M., Stapel, D. A., Muller, D. (2005). We can do it: The interplay of construal orientation and social comparisons under threat. Journal of Personality and Social Psychology, 88, 432–446. Google Scholar | Crossref | Medline | ISI | |
| McIntyre, R. B., Paulson, R. M., Lord, C. G. (2003). Alleviating women’s mathematics stereotype threat through salience of group achievements. Journal of Experimental Social Psychology, 39, 83–90. Google Scholar | Crossref | ISI | |
| McKenna, K. Y. A., Bargh, J. A. (1998). Coming out in the age of the Internet: Identity “demarginalization” through virtual group participation. Journal of Personality and Social Psychology, 75, 681–694. Google Scholar | Crossref | ISI | |
| Meece, J. L., Parsons, J. E., Kaczala, C. M., Goff, S. B. (1982). Sex differences in math achievement: Toward a model of academic choice. Psychological Bulletin, 91, 324–348. Google Scholar | Crossref | ISI | |
| Meece, J. L., Wigfield, A., Eccles, J. S. (1990). Predictors of math anxiety and its influence on young adolescents' course enrollment intentions and performance in mathematics. Journal of Educational Psychology, 82, 60–70. Google Scholar | Crossref | ISI | |
| Miura, I. T. (1987). The relationship of self-efficacy expectations to computer interest and course enrollment in college. Sex Roles, 16, 303–311. Google Scholar | Crossref | ISI | |
| Murphy, M. C., Steele, C. M., Gross, J. J. (2007). Signaling threat: How situational cues affect women in math, science, and engineering settings. Psychological Science, 18, 879–885. Google Scholar | SAGE Journals | ISI | |
| Mussweiler, T. (2001). “Seek and ye shall find”: Antecedents of assimilation and contrast in social comparison. European Journal of Social Psychology, 31, 499–509. Google Scholar | Crossref | ISI | |
| Mussweiler, T. (2003). Comparison processes in social judgment: Mechanisms and consequences. Psychological Review, 110, 472–489. Google Scholar | Crossref | Medline | ISI | |
| National Science Foundation . (2009). TABLE C-4. Bachelor's degrees, by sex and field: 1997–2006. Women, minorities, and persons with disabilities in science and engineering: 2009, D. o. S. R. Statistics. Retrieved from http://www.nsf.gov/statistics/wmpd/tables.cfm. Google Scholar | |
| Okita, S. Y., Bailenson, J., Schwartz, D. L. (2007, August). Mere belief in social action improves complex learning. Paper presented at the Proceedings of the 29th Meeting of the Cognitive Science Society, Nashville, TN. Google Scholar | |
| Othman, M., Latih, R. (2006). Women in computer science: No shortage here! Communications of the ACM, 49, 111–114. Google Scholar | Crossref | ISI | |
| Preacher, K. J., Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, & Computers, 36, 717–731. Google Scholar | Crossref | Medline | |
| Preacher, K. J., Rucker, D. D., Hayes, A. F. (2007). Addressing moderated mediation hypotheses: Theory, methods, and prescriptions. Multivariate Behavioral Research, 42, 185–227. Google Scholar | Crossref | Medline | ISI | |
| Rokeach, M., Mezei, L. (1966). Race and shared belief as factors in social choice. Science, 151, 167–172. Google Scholar | Crossref | Medline | ISI | |
| Rudman, L. A., Fairchild, K. (2004). Reactions to counterstereotypic behavior: The role of backlash in cultural stereotype maintenance. Journal of Personality and Social Psychology, 87, 157–176. Google Scholar | Crossref | Medline | ISI | |
| Sax, L. J. (1994). Predicting gender and major-field differences in mathematical self-concept during college. Journal of Women and Minorities in Science and Engineering, 1, 291–307. Google Scholar | Crossref | |
| Schmader, T., Johns, M., Forbes, C. (2008). An integrated process model of stereotype threat effects on performance. Psychological Review, 115, 336–356. Google Scholar | Crossref | Medline | ISI | |
| Schott, G., Selwyn, N. (2000). Examining the “male, antisocial” stereotype of high computer users. Journal of Educational Computing Research, 23, 291–303. Google Scholar | SAGE Journals | ISI | |
| Sekaquaptewa, D., Thompson, M. (2003). Solo status, stereotype threat, and performance expectancies: Their effects on women’s performance. Journal of Experimental Social Psychology, 39, 68–74. Google Scholar | Crossref | ISI | |
| Shih, M., Pittinsky, T. L., Ambady, N. (1999). Stereotype susceptibility: Identity salience and shifts in quantitative performance. Psychological Science, 10, 80–83. Google Scholar | SAGE Journals | ISI | |
| Stapel, D. A., Marx, D. M. (2007). Distinctiveness is key: How different types of self-other similarity moderate social comparison effects. Personality and Social Psychology Bulletin, 33, 439–448. Google Scholar | SAGE Journals | ISI | |
| Steele, C. M. (1997). A threat in the air: How stereotypes shape intellectual identity and performance. American Psychologist, 52, 613–629. Google Scholar | Crossref | Medline | ISI | |
| Stout, J. G., Dasgupta, N., Hunsinger, M., McManus, M. (2011). STEMing the tide: Using ingroup experts to inoculate women’s self-concept and professional goals in science, technology, engineering, and mathematics (STEM). Journal of Personality and Social Psychology, 100, 255–270. Google Scholar | Crossref | Medline | ISI | |
| Strenta, C., Elliott, R., Adair, R., Matier, M., Scott, J. (1994). Choosing and leaving science in highly selective institutions. Research in Higher Education, 35, 513–547. Google Scholar | Crossref | ISI | |
| Varma, R. (2009). Exposure, training, and environment: Women’s participation in computing education in the United States and India. Journal of Women and Minorities in Science and Engineering, 15, 205–222. Google Scholar | Crossref | |
| Walton, G., Cohen, G. (2007). A question of belonging: Race, social fit, and achievement. Journal of Personality and Social Psychology, 92, 82–96. Google Scholar | Crossref | Medline | ISI | |
| Wigfield, A., Eccles, J. S. (2000). Expectancy-value theory of achievement motivation. Contemporary Educational Psychology, 25, 68–81. Google Scholar | Crossref | Medline | ISI |
