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About this journalJournal of Public Policy & Marketing (JPP&M) is the premier academic and professional journal that chronicles and analyzes the joint impact of marketing and governmental policies and actions on economic performance, consumer welfare, and business decisions. Written for concerned marketing scholars, policymakers, government officials, legal scholars, practicing attorneys, and executives, JPP&M examines the interface between marketing and public policy and the functioning and performance of the nation's economy. 
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Articles most recently published online for this journal.
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After trim spaces title : Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public PolicyT.J. Weber, Chris Hydock, William Ding, Meryl Gardner, Pradeep Jacob, Naomi Mandel, David E. Sprott, Eric Van Steenburg
Mar 2021 - OnlineFirstFirst published: 03 Mar 2021 -
After trim spaces title : EXPRESS: Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service DeliveryLucie K. Ozanne, Julie L. Ozanne
Feb 2021 - Vol 0 , Issue jaFirst published: 19 Feb 2021 -
After trim spaces title : EXPRESS: Big Data, Marketing Analytics, and Public Policy: Implications for Health CarePraveen K. Kopalle, Donald R. Lehmann
Feb 2021 - Vol 0 , Issue jaFirst published: 19 Feb 2021 -
After trim spaces title : EXPRESS: Power and the Tweet How Viral Messaging Conveys Political AdvantageKellie Crow, Ashish Galande, Mathew Chylinski, Frank Mathmann
Feb 2021 - Vol 0 , Issue jaFirst published: 19 Feb 2021 -
After trim spaces title : EXPRESS: “Get a £10 Free Bet Every Week!” – Gambling Advertising on Twitter: Volume, Content, Followers, Engagement and Regulatory ComplianceRaffaello Rossi, Agnes Nairn, Josh Smith, Christopher Inskip
Feb 2021 - Vol 0 , Issue jaFirst published: 19 Feb 2021 -
After trim spaces title : Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public PolicyLucie K. Ozanne, Jason Stornelli, Michael G. Luchs, David Glen Mick, Julia Bayuk, Mia Birau, Sunaina Chugani, Marieke L. Fransen, and more...
Feb 2021 - OnlineFirstFirst published: 05 Feb 2021 -
After trim spaces title : Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund AdsJoseph M. Johnson, Gerard J. Tellis, Noah VanBergen
Jan 2021 - OnlineFirstFirst published: 25 Jan 2021 -
After trim spaces title : EXPRESS: Using Analytics to Gain Insights on U.S. Prescription Drug Prices: An Inductive AnalysisKathleen Iacocca, Beth Vallen
Jan 2021 - Vol 0 , Issue jaFirst published: 22 Jan 2021 -
After trim spaces title : Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-BeingEva Kipnis, Catherine Demangeot, Chris Pullig, Samantha N.N. Cross, Charles Chi Cui, Cristina Galalae, Shauna Kearney, Tana Crist and more...
Jan 2021 - OnlineFirstFirst published: 12 Jan 2021
Most read articles in this journal in the last 6 months.
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After trim spaces title : Brands Taking a Stand: Authentic Brand Activism or Woke Washing?Jessica Vredenburg, Sommer Kapitan, Amanda Spry, Joya A. Kemper
Oct 2020 - Vol 39 , Issue 4First published: 14 Aug 2020Views: 7000 Citations: 7 -
After trim spaces title : Supply Chain Management Amid the Coronavirus PandemicTerry L. Esper
Jan 2021 - Vol 40 , Issue 1First published: 28 May 2020Views: 4443 Citations: 7 -
After trim spaces title : Consumer Privacy During (and After) the COVID-19 PandemicAaron R. Brough, Kelly D. Martin
Jan 2021 - Vol 40 , Issue 1First published: 28 May 2020Views: 3055 Citations: 6 -
After trim spaces title : Your Data Is My Data: A Framework for Addressing Interdependent Privacy InfringementsBernadette Kamleitner, Vince Mitchell
Oct 2019 - Vol 38 , Issue 4First published: 25 Jul 2019Views: 2368 Citations: 8 -
After trim spaces title : Time to Flatten the Curves on COVID-19 and Climate Change. Marketing Can Help.Martin Mende, Vasubandhu Misra
Jan 2021 - Vol 40 , Issue 1First published: 28 May 2020Views: 2286 Citations: 2 -
After trim spaces title : The COVID-19 Pandemic at the Intersection of Marketing and Public PolicyMaura L. Scott, Kelly D. Martin, Joshua L. Wiener, Pam Scholder Ellen, Scot Burton
Jul 2020 - Vol 39 , Issue 3First published: 28 May 2020Views: 2216 Citations: 11 -
After trim spaces title : Commentary: Brand Activism in a Political WorldChristine Moorman
Oct 2020 - Vol 39 , Issue 4First published: 15 Sep 2020Views: 2156 Citations: 3 -
After trim spaces title : Scarcity and CoronavirusRebecca Hamilton
Jan 2021 - Vol 40 , Issue 1First published: 28 May 2020Views: 1990 Citations: 5 -
After trim spaces title : Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural MarketingPolitical Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural MarketingSofia Ulver, Christofer Laurell
Oct 2020 - Vol 39 , Issue 4First published: 20 Aug 2020Views: 1911 Citations: 3
Most cited articles published in this journal in the last 3 years. These statistics are updated weekly using data sourced exclusively from CrossRef.
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After trim spaces title : The Ecological Impact of Anticonsumption Lifestyles and Environmental ConcernMaren Ingrid Kropfeld, Marcelo Vinhal Nepomuceno, Danilo C. Dantas
Nov 2018 - Vol 37 , Issue 2First published: 12 Dec 2018Citations: 21 Views: 662 -
After trim spaces title : Same but Different: Using Anthropomorphism in the Battle Against Food WasteKatrien Cooremans, Maggie Geuens
Apr 2019 - Vol 38 , Issue 2First published: 06 Feb 2019Citations: 17 Views: 1087 -
After trim spaces title : The Application of a Service Ecosystems Lens to Public Policy Analysis and Design: Exploring the FrontiersJakob Trischler, Michael Charles
Jan 2019 - Vol 38 , Issue 1First published: 17 Dec 2018Citations: 16 Views: 2208 -
After trim spaces title : The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research NeedsColin Campbell, Pamela E. Grimm
Jan 2019 - Vol 38 , Issue 1First published: 19 Dec 2018Citations: 15 Views: 2181 -
After trim spaces title : Healthy Through Presence or Absence, Nature or Science?: A Framework for Understanding Front-of-Package Food ClaimsQuentin André, Pierre Chandon, Kelly Haws
Apr 2019 - Vol 38 , Issue 2First published: 01 Feb 2019Citations: 15 Views: 8466 -
After trim spaces title : Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying NeighborhoodsSonya A. Grier, Vanessa G. Perry
Apr 2018 - Vol 37 , Issue 1First published: 01 Apr 2018Citations: 15 Views: 2027 -
After trim spaces title : Expanding the Lens of Food Well-Being: An Examination of Contemporary Marketing, Policy, and Practice with an Eye on the FutureMaura L. Scott, Beth Vallen
Apr 2019 - Vol 38 , Issue 2First published: 25 Feb 2019Citations: 15 Views: 2517 -
After trim spaces title : Remedying Food Policy Invisibility with Spatial Intersectionality: A Case Study in the Detroit Metropolitan AreaSeongsoo Jang, Jinwon Kim
Apr 2018 - Vol 37 , Issue 1First published: 01 Apr 2018Citations: 13 Views: 1105 -
After trim spaces title : Hunger and Food Well-Being: Advancing Research and PracticeMelissa G. Bublitz, Jonathan Hansen, Laura A. Peracchio, Sherrie Tussler
Apr 2019 - Vol 38 , Issue 2First published: 22 Feb 2019Citations: 13 Views: 991
Articles with the highest Altmetric score from the last 3 months, indicating influence and impact.
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Editorial Team
Coeditors-in-Chief
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Kelly Martin
Colorado State University, USA
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Maura Scott
Florida State University
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